Pedro Pascal, Peso Pluma Become Corona Ambassadors; New Products: Corona SunBrew, Shyft and The Drop
The “Internet Daddy” has found his beach. Pedro Pascal, star of The Mandalorian and The Last of Us, is the new lead brand ambassador for Corona.
The “Internet Daddy” has found his beach. Pedro Pascal, star of The Mandalorian and The Last of Us, is the new lead brand ambassador for Corona.
Anheuser-Busch InBev (A-B) Teamsters voted this week to ratify the union’s new five-year contract with the world’s largest beer manufacturer, the union announced yesterday. The contract was approved with 86% of the vote, which began on Sunday and went on for three days.
On-premise sales velocity on Super Bowl Sunday (February 11) was down -19% versus an average Sunday this year, and -4% versus 2023, according to CGA, NIQ’s on-premise market research arm.
Two brands are positioning themselves as the “first” Black-owned hard seltzer brands hyper-focused on carving out a niche among the Black community.
Two New England craft-centric distributors are expected to merge operations. Craft Collective and Homegrown Distribution, which both have statewide coverage in Massachusetts and Rhode Island, “have reached a tentative agreement to combine operations, subject to regulatory approval,” leaders from both wrote in a letter to suppliers dated today obtained by Brewbound. “The purpose of our… Read more »
Karben4 Brewing has filed Chapter 11 bankruptcy, citing the continued impact of the COVID-19 pandemic, and internal disputes among ownership.
Constellation Brands leaders laid out a vision for “dialing up” growth for its portfolio of Mexican import offerings over the next five years during Monday’s opening session of its Gold Network Summit at Caesar’s Palace in Las Vegas.
Non-alcoholic beverage crossover partnerships have created “rapid depth” for beverage-alcohol producers in recent years, according to Bump Williams Consulting’s (BWC) latest monthly report.
San Diego-based hard kombucha and canned cocktail (RTD) maker JuneShine will acquire beyond beer brand Flying Embers in an all-stock transaction, the company announced today.
Well, it’s finally March everyone! The month where St. Pat’s Day and more sunlight hopefully move beer sales into growth, amirite? (🙏). Because the Super Bowl sure didn’t do it.
Pontoon Brewing has officially divorced from Bevana Partners as part of its reorganization under Chapter 11 bankruptcy protection.
In the latest installment of Brewbound’s A Round With – a weekly Insider-exclusive Q&A series with industry leaders – Atomic Clock co-founders Colleen and Brian Quinn chat about their vision for their new brewery and what has led them to start their own venture.
With a flood of news over the last couple of days, the Brewbound team breaks down the latest stories, including the Teamsters and Anheuser-Busch InBev reaching a tentative agreement on a new five-year contract, Boston Beer Company’s CEO succession plan, and PepsiCo’s Blue Cloud Distribution pivoting from wholesaler to brand licensor.
Beer ordering improved slightly in February, but remains in contraction, according to the National Beer Wholesalers Association (NBWA) in the latest Beer Purchasers’ Index.