Tröegs’ Mad Elf Gets Festive New Look
Tröegs Independent Brewing announces the release of its iconic holiday ale, Mad Elf.
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Craft beer industry news.
Truly Hard Seltzer Celebrates International Pronouns Day with the Launch of TrulYou Customizable Can Insulator
In honor of International Pronouns Day, Truly Hard Seltzer, a leader and innovator in the hard seltzer category, is launching its TrulYou customizable can insulator that allows drinkers to display their pronouns right on their Truly can.
Anheuser-Busch Names New AB ONE President, Plus 3 Other Commercial Leadership Moves
Anheuser-Busch continues to restructure its commercial leadership team, announcing Wednesday the appointment of a new president of its AB ONE division of wholly owned distributors
4NB Holdings Acquires Fellow-Colorado Brewery Odd13 Brewing
Broomfield, Colorado-based 4NB Holdings — the parent company of 4 Noses Brewing and Wild Provisions Beer Project — has acquired Odd13 Brewing in Lafayette, Colorado, the company announced Tuesday via its social media profiles.
Boston Beer to Partner with Campari to Bring Truly to Australia
Truly Hard Seltzer will say g’day to a new market in February 2022. Boston Beer Company will partner with the Campari Group to bring Truly to Australia next year, the company announced today.
Swilled Dog Releases Ready-to-Drink Cocktails
Swilled Dog (@SwilledDog), the fastest growing craft beverage company in West Virginia, has joined the canned cocktail movement with the launch of two delicious ready-to-drink vodka soda cocktails: Swilled Dog Black Cherry and Swilled Dog Pineapple.
Malt Beverage-based Slrrrp Shots Minis Enter Nationwide Convenience and Grocery Store Distribution
SLRRRP Shots, the brand disrupting the beverage market with its ready-to-drink alcohol-infused gelatin shots, diversified its product offerings with a flavored malt beverage line up that has tripled its year-over-year sales since launching in 2018.
Brewbound Podcast: The State of the Craft Beer Biz 3/4 Through 2021
Bump Williams Consulting’s Dave Williams and Brian “B.K.” Krueger share insights on the state of the craft beer business in the off-premise three-quarters of the way through 2021. The conversation covers how retailers are allocating shelf space, packaging trends including 19.2 single-serves and variety packs, the focus coming to the hard seltzer space and much more.
Melvin Brewing and Kühl Launch New Scenario Porter
Get the warm fuzzies this fall with a new collaborative release from Melvin Brewing and premier outdoor apparel brand Kühl®.
Serena Ryder and Libra Partner for Alcohol-Free Socializing Campaign
Upstreet Craft Brewing, a B-Corp certified beverage company on a mission to refresh the community and its non-alcoholic craft beer brand Libra, is partnering with Juno-award-winning Canadian folk-rocker Serena Ryder to normalize socializing without alcohol.
Founders Brewing Announces Latest Detroit Crafted in Michigan Collaboration Beer
Founders Brewing Co. has announced their latest Crafted in Michigan collaboration partner in Detroit – The Great Lakes Coffee Roasting Company.
Goldman Sachs Retailer Survey: Truly Outperforming Hard Seltzer Segment, Out-of-Stocks Plague Beer Category
Retail sales of Boston Beer Company’s Truly Hard Seltzer continued to increase in Q3, to an estimated +51% year-over-year, according to a recent “Beverage Bytes” retailer survey by Goldman Sachs analyst Bonnie Herzog.
Post Meridiem Spirits Takes Tiny Canned Cocktails to Texas
Post Meridiem Spirits is landing in Texas this fall, bringing three of its classic, canned cocktails – the Real Lime Juice Margarita, 1944 Mai Tai and Double Old Fashioned – to retail outlets throughout the state. Texas is the latest in a series of expansion and growth plans for the brand.
Deschutes to close Roanoke Tasting Room at the End of 2021
Deschutes Brewery will close its tasting room in Roanoke, Virginia, at the end of the year, Michael LaLonde, president and CEO of the Bend, Oregon-headquartered craft brewery, announced today. LaLonde wrote that Deschutes “made the tough decision not to renew our lease” on the property, which opened in August 2017.