News

Craft beer industry news.

New Belgium Reveals Fall Lineup

The Colorado mountains are getting their first dusting of snow, a sure sign fall is around the corner. To usher in the change of seasons, New Belgium Brewing is revealing its fall lineup.

Deschutes Releases Jubelale

Deschutes Brewery’s winter seasonal, Jubelale, will start showing up on shelves and tap handles next month to help herald in the cooler days of fall.

AleSmith Expands Distribution to Chicago

AleSmith Expands Distribution to Chicago

San Diego’s AleSmith Brewing has tapped Wirtz Beverage for distribution of its beers, including Speedway Stout and AleSmith IPA, throughout the Chicagoland area of Illinois beginning next month.

Full Sail Brewing Celebrates the Hop Harvest with Fresh Hop Pilsner

This year, Full Sail celebrates the season’s first hops with Fresh Hop Pilsner which showcases the Perle hop variety. “This beer highlights the brewer’s art as well as nature’s gift,” said Full Sail Executive Brewmaster, Jamie Emmerson. The hops were locally grown at Sodbuster Farms, which is a Salmon Safe certified hop grower.

Starr Hill to Release Hopfetti Triple IPA

Starr Hill Brewery is celebrating its sixteenth anniversary this September with the release of several rare beers, including the brand new Hopfetti Triple IPA, as well as a number of special events at the Tap Room in Crozet, Virginia.

Upland Announces Online Sour Lottery

On September 24th, Upland Brewing Company will open an online lottery for the release of four of its sour ales: Three Degrees North, Cherry, Raspberry, and Dantalion. The lottery will open at noon EST on Thursday, September 24th and close at noon EST on Thursday, October 1st.

Nominations Open for NBWA Brewer Partner of the Year Award

The National Beer Wholesalers Association (NBWA) is seeking nominations for the Brewer Partner of the Year Award. The award recognizes the brewer who does the best job in the marketplace producing great beer; building strong partnerships; providing valuable education; and offering support to their distributor customers in order to bring their beers to market. The award will be presented during NBWA’s 78th Annual Convention & Trade Show, October 11-14, 2015, in Las Vegas, Nevada.

Strongbow Rolls Out Fall Promotional Campaign

Strongbow Hard Apple Ciders, the #1 selling hard cider brand in the world,[1] is gearing up to make this fall Strongbow Season with a fully integrated, 360° program that encourages LDA+ consumers to experience Strongbow at its “bestest” when it is served over ice. The program includes national television advertising, targeted digital media, social media engagements, and eye-catching POS materials designed to drive purchase of Strongbow’s four flavors all season long.

Green Man Introduces 12-Packs

Green Man Brewery, a craft beer pioneer in Asheville originating in 1997, will roll out 12 packs for two flagship beers next month, IPA and ESB.

Marin Brewing’s Mt. Tam Pale Ale Cans Off to Hot Start

Just weeks after introducing our Mt. Tam Pale Ale in cans, we’re thrilled to announce that we’ve already surpassed the 1,000-case mark. That’s more than 20,000 cans of our award-winning beer rolling out across the United States.

Pure Brews Television Show to Spotlight Michigan Brewers

Yellow Flag Productions of Southfield, MI, along with presenting sponsor, M​eijer​, are proud to announce the debut of P​ure Brews America​: the first program to bring the world of Michigan microbreweries to local network television!