Craft beer industry news.
From one-time offering to seasonal to all year-round. Beginning April 3, Smuttynose Brewing Company’s malted-rye IPA, Rhye IPA, will be available in six and 12 packs of 12 oz. bottles and draft all year-round wherever Smuttynose Brewing Company beers are sold.
Sünner Brauerei was the first brewery in Cologne to label their golden-hued, open-fermented, bracingly dry beer under the name of Kölsch. Although the style had been produced in the city for decades, Sünner was the first to call the beer a kölsch. With that one small gesture of marketing, the world soon recognized Sünner Kölsch as the benchmark of the style and the city of Cologne was forever linked to its local beer.
The Maine Brew Bus, LLC announced that it has acquired Maine Beer Tours, LLC, a similar company providing all-inclusive tours to breweries, wineries, and distilleries in Greater Portland. The purchase will allow The Maine Brew Bus increased passenger capacity and expansion of tour concepts, as well as provide new itineraries for the millions of people that visit Southern Maine.
Portland, Maine’s Shipyard Brewing Company has placed its Florida-brewed beers in local baseball stadiums that host major-league spring baseball games and minor-league summer games.
Making its debut in bottles next month, Fastback Racer will be hitting the shelves in April for a limited time only.
Ever since it debuted back in 2000, Fat Scotch Ale has been a favorite among Silver City Brewery’s devoted fanbase. Scotch Ale, an uncommon style in the Pacific Northwest, gets its signature smokey character from the use of peated malt.
Legislative Roundup: Direct Sales in Georgia Approved; Utah Becomes 1st US State to Lower DUI Threshold
Craft beer is making progress in reaching female consumers, but there’s more work to be done, according to Mike Kallenberger, president of Tropos Brand Consulting. Kallenberger presented on a variety of demographics as part of a talk given during yesterday’s Power Hour webinar, hosted by the Brewers Association. Kallenberger, who worked for several years at… Read more »
Anheuser-Busch InBev today announced that Andy Goeler, the current vice president of marketing for the company’s craft and import focused “High End” division, would take over as the new vice president of Bud Light, the largest beer brand in the U.S. He replaces current Bud Light VP Alex Lambrecht. In an interview with Brewbound, Marcel Marcondes, A-B InBev’s VP of marketing in the U.S., said Lambrecht would help oversee Goeler’s transition into the role of Bud Light VP and remain with the company in a yet-to-be-named position.
Novo Brazil Brewing Co. is releasing Bossa Haze, a 100% grain Double IPA made with imported malt, galaxy hops in the boil, whirlpool and dry hopping stage.
Torn Label Brewing Company is excited to announce the return of one our most popular beers to date, Magic Magic. An East Coast style IPA brewed with raspberry and lemon peel, Magic Magic’s taproom release was one of the busiest nights we had ever experienced, and bottles in distribution sold out just as swiftly.
White Street Brewing Co. has found a getaway from the daily grind in its new limited release, Hopical Island.
March Forth Citrus IPA is a 22 oz. bottle seasonal release. March Forth is packed with orange peel and a zesty citrus finish, 7.2% Alc. & 36 IBU’s. We celebrate and hoist a pint with each of our communities.
Worthy Brewing is adding a fifth can to their line-up this spring. Introducing Stoker Red Ale, a hoppy beer designed to stoke your passions and keep them lit. Stoker Red will be available in 12-ounce cans this April.
