Torn Label Brewing Company Releasing Magic Magic IPA in Cans


Kansas City, MO — Torn Label Brewing Company is excited to announce the return of one our most popular beers to date, Magic Magic. An East Coast style IPA brewed with raspberry and lemon peel, Magic Magic’s taproom release was one of the busiest nights we had ever experienced, and bottles in distribution sold out just as swiftly. The beer is part of our Artists Series, in which a limited release is crafted in collaboration with a local artist. For Magic Magic we didn’t have to look far – the beer was inspired by the artwork of Torn Label sales rep/taproom manager Thomas Woodward.

Regarding the piece, Thomas Woodward states the name Magic Magic “alludes to a moment in a painting where I am talking about the act of painting itself. . . Creation is magic and to create from an internal place something that had previously not existed is doubly so – hence, Magic Magic.” We thought that applied equally well to the brewing process, so Brewmaster Travis Moore worked with Thomas in creating a beer that’s reflective of Thomas’s artistic perspective.

To change things up a bit, rather than 22oz bottles, this year Magic Magic will be available in 4-packs of 12oz cans. Torn Label began canning its flagships at the beginning of 2017, but Magic Magic is the first seasonal/limited release to be canned. To celebrate, we have a release party/art show planned for First Friday April 7th. The beer will be available on draft at the taproom, as well as in cans to go. Limited quantities of new Magic Magic one-off glassware and T-shirts will also be for sale, and Thomas will have a collection of new works on display and for sale in the brewery.

Fifty percent of the proceeds of all art sales will be donated by Thomas Woodward and Torn Label Brewing Company to the Mattie Rhodes Center, a nonprofit community development organization dedicated to well-being through social services, behavioral health counseling and the arts. The release party will start at 5pm at the taproom; Magic Magic will also see limited distribution in Kansas City, Missouri and Kansas the following week.

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