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Press Clips: Boston Beer Renews Red Sox Sponsorship for a Decade; Breakthru Gets Proximo; Calicraft Hires Ramon Tamayo

Press Clips: Boston Beer Renews Red Sox Sponsorship for a Decade; Breakthru Gets Proximo; Calicraft Hires Ramon Tamayo

Boston Beer revealed a new 10-year sponsorship deal with the Boston Red Sox last Friday for its Samuel Adams brand; Spirits giant Proximo has shifted its California distribution to Breakthru Beverage, which it is with already in CO, MO and NV; New Belgium alum Ramon Tamayo joined Calicraft (Walnut Creek, CA) as head brewer in May; and more headlines

Outlaw Wants to Disrupt the Light Beer Segment

Outlaw Wants to Disrupt the Light Beer Segment

Outlaw Light Beer is aiming to be a disruptor in what its CEO believes is a stale light beer segment. Ari Opsahl, CEO of Outlaw’s parent company, Tivioli Brewing, is a former Anheuser-Busch InBev (A-B) executive. He believes Outlaw has provided light beer drinkers “an alternative at the price point that they were accustomed to” paying.

Insider’s Week in Beer: 🎣 Fishing for New Revenue Streams

Insider’s Week in Beer: 🎣 Fishing for New Revenue Streams

It’s about time we start this newsletter with some good news, no? Move over Spirit Halloween stores – we’ve found a new use for former brewery space! So, how do y’all feel about, uh, “growing fish” instead of making beer?

A Round With: Ales for ALS National Director Mike Shannon on Topping the $1M Milestone

A Round With: Ales for ALS National Director Mike Shannon on Topping the $1M Milestone

Ales for ALS is proof that collaboration and cause beers can still have a major impact. The Smith Family, owners of Loftus Ranches and an owner of Yakima Chief Hops (YCH), launched the Ales for ALS program more than a decade ago, inspired by personal experiences with Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease.

Sloop Taps Hendler Family for Production, Sales Growth via Strategic Partnership

Sloop Taps Hendler Family for Production, Sales Growth via Strategic Partnership

Hendler Family Brewing (HFB) and Sloop Brewing have forged a strategic partnership in which the Framingham, Massachusetts-based brewery platform will take over production, sales and marketing for the Hopewell Junction, New York-based craft brewery’s portfolio, including flagship Juice Bomb IPA (6.5% ABV).

Missouri Governor Signs ‘American Beer Act,’ Slashing Beer Excise Tax to Lowest in the Nation

Missouri Governor Signs ‘American Beer Act,’ Slashing Beer Excise Tax to Lowest in the Nation

The state excise tax rate on beer in Missouri has been cut by two-thirds. Gov. Mike Kehoe signed into law House Bill 1041 on Thursday, which set the excise tax rate at $0.62 per barrels for all malt-based alcoholic beverages produced at Missouri breweries, a drop of $1.24 per barrel from the previous rate of $1.86. The new rate is the lowest beer excise tax in the nation.