TikTok Opens Ad Platform to Beverage-Alcohol Brands in the US
Popular and controversial social media platform TikTok recently opened advertising on its platform to beverage-alcohol brands in the United States, due in part to its user base aging up.
Popular and controversial social media platform TikTok recently opened advertising on its platform to beverage-alcohol brands in the United States, due in part to its user base aging up.
Molson Coors-owned Leinenkugel’s is making its flagship Summer Shandy a year-round offering. Leinenkugel’s president Tony Bugher and John Leinenkugel discuss why the move represents the company getting out of its own way, how big the brand is for its business and how they plan to support the brand in the colder months.
New Belgium will take over production of Kirin Ichiban and Kirin Light in the U.S. when the Japanese lager brand’s contract brewing agreement with Anheuser-Busch InBev (A-B) expires later this year, New Belgium announced today. New Belgium is a subsidiary of Kirin-owned, Australian-based Lion.
Beer buyers believe the category will still be king for this year’s July 4 holiday, according to the latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).
Former Angry Orchard head cider maker Ryan Burk has joined Blake’s Beverage Company as VP of quality and innovation. Burk has been advising Blake’s and its portfolio of brands – Blake’s Hard Cider, Austin Eastciders and AVID Cider Co. – for a couple years, including through the launch of its most recent innovations.
Artisanal Brewing Ventures (ABV) has laid off about two dozen employees, Brewbound has learned. The craft rollup – which includes Victory Brewing, Southern Tier, Sixpoint Brewery and Bold Rock Cider – primarily eliminated jobs in sales, according to a person with direct knowledge of the situation.
The latest installment of Brewbound’s A Round With – a weekly Insider-exclusive Q&A series with industry leaders – features Caitlin Braam, founder and owner of Yonder Cider and The Source.
The average U.S. consumer will spend $99 on a 10-person barbecue this summer, with a significant portion of that cost coming from bev-alc and soda, according to analysts from Rabobank, a financial services company.
Beer is at the top of most Independence Day revelers’ shopping lists, according to market research firm Numerator.
Glass bottle manufacturer Ardagh will close its Houston plant in July and lay off 220 workers, the Houston Chronicle reported.
The beverage-alcohol industry is undergoing a transformative shift driven by the explosive growth of ready-to-drink (RTD) products.
The Brewbound team catches up on the latest news, including Allagash’s first foray into non-alcoholic adult beverages with Hop Water. Justin, Jess and Zoe discuss why this seems on brand for the Portland, Maine-based craft brewery, and why it may be a better entrypoint than NA beer.
Research from three different studies in the U.S. and Canada shows there may be more interaction between cannabis and alcohol consumption than previously believed, according to analysis of the studies by financial services firm Bernstein.
Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.