Craft beer industry news.
Von Ebert Brewing, the award-winning and locally owned Portland-based brewing company, will release new batches of two of its popular lagers today. Alemanian Pils, the 4.8% ABV German-style pilsner with balanced notes of bready malt and herbal, spicy hops will return in cans.
Boston Beer Company’s sales increased 38.9% in 2020, generating $1.74 billion in revenue, according to the company’s earnings report released Wednesday afternoon.
Hard seltzer dollar sales at convenience stores are increasing at nearly double the rates of the rest of the off-premise retailers tracked by market research firm NielsenIQ. Over the last four weeks(ending February 6), off-premise dollar sales of hard seltzers increased 105% at convenience stores compared to the same period last year, while sales increased 55.9% in food (+55.9%) and 59.9% in drug stores.
Industry veterans Ethan Stienstra and Dan Kiefer today officially launched their next endeavor, Ahead of the Curve Strategy, a Denver-based consulting firm that aims to apply their big brand knowledge to smaller craft breweries and beverage alcohol producers.
Montavilla Brew Works (MBW) has announced the canning of a new West Coast IPA that celebrates living in Oregon and coincides with the state’s 161st birthday. Lovin’ Oregon was brewed in collaboration with Heart in Oregon, a Portland company whose sticker featuring a green heart in the center of the state is ubiquitous in the Northwest.
White Plains, NY – Soccer Anytime, by Heineken, is connecting soccer fans directly to the game through its MLS, UCL and Euro sponsorships. Beginning February 1st, fans can enjoy a cold Heineken while tuning in to their favorite MLS, UCL and Euro teams. The retail promotion with an Enjoy-Scan-Win consumer engagement featured on eye-catching POS,… Read more »
Limagrain Cereal Seeds (LCS) and German barley breeding partner Breun nabbed the top six places in the Montana State University (MSU) 2020 Spring Barley Variety Trials statewide. LCS and Breun submitted six of the 25 total trial entries; all six came out winners.
Using additive manufacturing, Tilt Hydrometer successfully encased sensitive electronics in lightweight, flexible and durable plastic material available from Shapeways in a rainbow of colors for easy multiple-batch monitoring. As a result, tens of thousands of homebrew and professional brewery customers around the world now rely on the Tilt Hydrometer and its intuitive mobile app to create ideal brewing conditions.
The National Beer Wholesalers Association (NBWA) announced today that the Distributors Against Human Trafficking initiative trained 5,164 distribution employees during National Slavery and Human Trafficking Awareness Month in January.
Ten hard kombucha makers are linking up to launch a national campaign to drive awareness and education of the emerging segment over the next five days in the lead up to “World Kombucha Day” on February 21.
Beer Kulture, the nonprofit organization working to increase diversity and inclusion in the craft beer industry, announced a partnership with Athletic Brewing Company, America’s leading nonalcoholic brewer. The partners will brew and distribute a new, limited-release beer, “Soul Sour,” a refreshing and slightly sour brew for craft beer lovers committed to social change.
The lemonade seltzer competition is picking up, as White Claw maker Mark Anthony Brands announced today that its Mike’s Hard Lemonade Seltzer brand extension is now hitting retail shelves nationwide. Meanwhile, RBC Capital’s Nik Modi recently shared a study that found the hard seltzer segment “is far from its peak and could grow another 150% by 2025.”
Several pieces of legislation working their ways through Congress would bring much needed relief to the hospitality industry — including breweries, brewpubs and taprooms — as they continue to struggle during the COVID-19 pandemic.
In a charitable promotion extending through June 2021, Dos Equis® will match every purchase with a $1 donation to Restaurant Workers’ Community Foundation. Beer drinkers will know that when they purchase Dos Equis®, they are doing a ‘Dos of Good’.
