News

Columbia Distributing leaders believe they’ve tapped into a pipeline for the next generation of beer industry workers. On the latest edition of the Brewbound Podcast, Columbia president and CEO Chris Steffanci, VP of sales, Portland Chris Watzig and former intern Rebecca Logan share the ins and outs of the Pacific Northwest distributor’s Beer Careers Program.

Consumers’ interest in single-serve and other “alternatives to the norm” in package sizes could be a sticky trend across not just beer, but other bev-alc categories as well, according to the latest monthly report from Bump Williams Consulting (BWC).

Who drinks draft beer these days? The draft beer drinker is an older white man who is “relatively affluent” and spends around $201 monthly on dining and drinking in on-premise outlets, according to the latest “On Premise Draft Opportunity” report from CGA and Draftline Technologies.

Dan Kleban, founder of Freeport-based Maine Beer Co., has entered the race to unseat longtime U.S. Senator Susan Collins. Kleban is the latest candidate to join a growing field of challengers in the state’s Democratic primary to take on Collins, a Republican, in 2026.

Bev-alc’s negative trends remained relatively unchanged ahead of Labor Day, according to the latest weekly report from market research firm Circana.

Pernod Ricard is shaking up its distribution partnerships as it plans to triple its ready-to-drink (RTD) footprint in the U.S. over the next three years.

One of Japan’s best-known business leaders and the head of Suntory Holdings has resigned after a police investigation into the purchase of supplements that may have violated the country’s strict drug laws.

Two months after reporting a down Q1, Constellation Brands downgraded its guidance for fiscal year 2026, according to a press release issued today.

Sierra Nevada is committed to craft brewing. Not that there was any doubt that the family-owned, Chico, California-headquartered brewery is all in on craft beer, despite a downturn in the segment’s trends.

Despite requesting an extension to its previous deadline, getting stockholder approval for a reverse stock split earlier this summer (which it ultimately decided against) and the stock hitting a low of … $0.35 a share at one point in the past year – Tilray was able to keep its stock above $1 a share for 10 consecutive days this month, and thus get off the NASDAQ’s naughty list.

It appears beer wholesalers are not very optimistic for an end-of-summer boost in sales, according to the latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).

Check out these news items, initially reported in the Brewbound Insider Newsletter between August 27-29.

The thriving partnership between Celsius and PepsiCo is entering a new phase. The two companies announced an expansion of their long-term strategic alliance this morning that positions Celsius Holdings as PepsiCo’s “strategic energy lead in the U.S.”

Craft wasn’t the only segment to record some improvement in recent scans, according to the latest monthly report from market research firm Circana.