CHICAGO — Coors Brewing Company, inventor of the first 100 percent recyclable aluminum can, today kicked off its latest sustainability initiative by announcing a partnership with Recyclebank, the company that rewards people for taking every day green actions with discounts and deals. The program, Coors Recycles, will support the Recyclebank mission to promote environmentally conscious waste disposalthrough a monetary contribution and special packaging.
There’s a little idea that’s making some noise in the big, red state. Lucrece Borrego and her boyfriend, Jesus Acosta, are in the process of launching a brewery incubator in downtown Houston. The incubator, which has been primarily funded through more than $36,000 raised on Kickstarter, a crowdfunding website, will serve as the country’s first operating collaborative brewpub and co-working brewery.
It’s a great time to be selling craft beer in Illinois. Deschutes Brewery reported today that since launching in the state on Jan. 7, it has sold more than 18,000 case equivalents to 1,800 customer accounts. “We are thrilled by the volume results from our launch month,” Stacy Denbow, the company’s Market Expansion Manager said… Read more »
CHICAGO — Retailers can celebrate Chinese New Year and ring in increased sales and profits by leveraging Tsingtao Beer’s 2013 “Year of the Snake” on- and off-premise promotion, which runs in January and February 2013. This is Tsingtao’s largest promotion of the year in celebration of Chinese New Year, which starts on February 10 and… Read more »
ORANGE, Calif. — Orange’s newest microbrewery has its roots in a Mr. Beer homebrewing kit. Before Brian Schroepfer received one as a Christmas gift, he never drank beer—and his wife Kelly didn’t even like the smell of the stuff. Now, eight years later, the couple is opening Valiant Brewing Company. “It’s crazy to think about how far it’s come,” says Kelly Schroepfer, 32.
CINCINNATI — Angry Orchard, the number one selling hard cider in the U.S.*, is releasing a new cider style from its collection — Angry Orchard Elderflower Hard Cider, the first cider of its kind. Inspired by the European tradition of elderflower cordials which dates back to ancient Roman times, the cider makers at Angry Orchard have crafted a unique hard cider that balances elderflower’s subtle floral notes and tropical fruitiness with Angry Orchard’s crisp apple sweetness.
LEWISTON, Maine — With the stunning success of its first fundraiser open house last November, Baxter Brewing Co. demonstrated the power of its tap room to leverage support for local charities by inviting folks to simply have a good time. “That has lead us to do it again, this time to support the Good Shepherd Food Bank,” said Baxter president and CEO, Luke Livingston. “It is inexcusable that hunger is so pervasive in Maine,” Livingston said, “and this is one small way we can help address that.”
BOULDER, Colo. — Citing tireless work on behalf of America’s small and independent craft brewers, the Brewers Association (BA)—the not-for-profit trade group representing the majority of U.S. brewing companies—today presented two United States Congressmen with the organization’s Legislator of the Year Award.
Score another one for the Chicago Cluster. Boulevard Brewing confirmed today that the distribution rights for its brands in the Chicago market have been sold to OneIllinois, a consortium of MillerCoors wholesalers known as the “Chicago Cluster.”
If the definitions of “craft” and “crafty” weren’t muddled enough, Third Shift Amber Lager, the latest release from MillerCoors, should do the trick. “This amber lager is a gold-medal winning brew within the Marzen category,” David Coors, Third Shift brand manager, said in a release. “We call it Third Shift to properly honor the brewers who worked through the night in order to pursue their passion of developing something truly unique.
ATLANTA — SweetWater 420 Festival, one of Atlanta’s most eclectic events, returns to Candler Park this April 19 — 21 and will roll out with a fresh lineup of new offerings for 2013 in addition to its fan favorites.
INDIANAPOLIS — Sun King Brewing Company has partnered with ZIPP SPEED WEAPONRY, the Stutz Arts Association, and PRIZM Art Supply for the inaugural reCYCLE pARTS, community bicycle art project benefiting local charities, Freewheelin’ Community Bikes and INDYCOG and International charity, World Bike Relief.
HONEOYE FALLS, N.Y. — CB’s Brewing Company is releasing a new beer for the late winter and spring seasons. CB’s Red Rhino Imperial Red Lager pushes the boundaries of traditional Red Lagers and Ales and offers customers a new drinking experience; bold malt character, massive hop aroma and flavor that finishes clean and crisp. The heart of this seasonal brew is the use of Munich malt and dark crystal malt to give it that deep crimson color. Five different American hops balance the sweetness of the malt.
Alchemy & Science, the craft-brew incubation project spearheaded by beer industry veterans Alan Newman and Jim Koch, confirmed today that it has quietly made its latest acquisition. The Vermont-based company recently purchased the trademark rights to the business name “Just Beer” from Buzzards Bay Brewing of Westport, Mass. “Just Beer” was the name of a… Read more »
