Bar Diver Generates A Non-Alcoholic Cocktail Buzz With Zero Adaptogen Ingredients.

MINNEAPOLIS MN. SEPTEMBER 15, 2026 – Have adaptogen infused beverages jumped the shark? When do beverage adjuncts move beyond the real-world drinker? 

“People feel that adaptogen adjuncts are confusing and complicated, even a bit weird” says Bar Diver Cocktails Founder, Joe Heron “They don’t know what they are, what they do to your body, how they interact with alcoholic beverages, do I really need vitamins, minerals and electrolytes in my cocktail? Mushrooms? Ashwagandha – I can’t even say that, let alone spell it.”

“80% of non-alcoholic beverages drinkers also drink alcohol. Moderation is mainstream, it’s a way of not drinking alcohol at your own pace – no alcohol at all, days off drinking alcohol, zebra-striping - alternating alcohol & no alcohol. In this environment it’s the authentic flavor, experience and occasion that’s paramount – the natural buzz of being with friends” says Heron. 

“We make non-alcoholic cocktails. Authentic bar quality cocktails that mirror their alcoholic counterparts. Not only in flavor, but within the same celebratory occasion.” says Herb Heneman, Partner and Chief Commercial Officer. “Many drinkers don’t feel the need to replace alcohol with another intoxicant - they see no need to replace sober clear-headedness with a different manufactured buzz. And a lot of drinkers are skeptical to outright dubious as to the functional effect of the ingredients” says Heneman. 

“We think the basics of crafted with no artificial ingredients or synthetic preservatives, no weird adaptogens, a focus on authentic delicious refreshment, and an inclusive celebratory cocktail moment is more than enough buzz” says Heneman. 

BAR DIVER® NON-ALCOHOLIC COCKTAILS are available in Total Wine, Liquor Barn/GoPuff, fine independent liquor stores, quality bars and restaurants in the following states: MN, IA, WI, IL, MO, KS, OH, MI, PA, KY, TN, GA. 

Bar Diver Non-Alcoholic Cocktails are available in 4-packs at a Suggested Retail Price of $14.99. 

Contact: [email protected]

BarDiverCocktails.com 

About Bar Diver Cocktails

Bar Diver® is a Blue Sky Miners brand. Blue Sky Miners develops and builds distinctive, unique, upscale, adult ready to enjoy beverage brands. Blue Sky Miners portfolio of brands also includes Bar Diver alcoholic cocktails, SOCIAL&CO® Italian-Style Spritzes and John Wolf & Co®. California Brandy cocktails. 

Based in Minneapolis, Minnesota, USA, and founded by beverage entrepreneurs Joe and Lesley Heron. Herb Heneman is Partner and Chief Commercial Officer. 

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