Anti-Hero Stands Tall As A 'Beer With Backbone' This Fall

September 15, 2026 - CHICAGO - Revolution Brewing, Illinois’ largest independently owned brewery, gives Anti-Hero IPA its first fully dedicated brand-forward campaign including a “Win Anti-Hero for A Year” sweepstakes for consumers.

Revolution Brewing’s flagship IPA stands tall as a standard-bearer for the craft IPA category with a new campaign: Beer With Backbone. This campaign celebrates and reinforces what Anti-Hero is and always has been — assertive, uncompromising, and a consistent standard-bearer for American IPA since 2010.

“Our flagship IPA and unassuming leader of our Hero IPAs deserved a true moment in the spotlight and recognition for its unwavering attitude and its role as a badge of honor of any self-respecting craft beer fan. Those who know, know; and those who don’t — we hope to win them over when they try a craft IPA that’s stood strong since 2010. We are proud to proclaim Anti-Hero IPA as a Beer With Backbone,” says Katie McNulty, Revolution Brewing director of marketing.

The campaign is launching in Chicago, where the beer was born and raised, and meets the people where they are with street-level wild postings, public transit advertising, and wheat paste posters at key foot traffic locations throughout the city. The campaign is supported with a suite of digital assets as well as branded truck wraps on various wholesaler vehicles. Revolution will also be rewarding fans everywhere via a consumer sweepstakes with a chance to win Anti-Hero for a year or merch packs so they can wear their brand pride as a badge of honor.

“Beer With Backbone” speaks to all aspects of the brand: strong, uncompromising quality and flavor; the iconic fist tap handle and “Hop General” character standing tall at trade; and a proud and unwavering fan base who continue to champion this legacy craft beer.

Anti-Hero is brewed fresh and packaged weekly only at Revolution Brewing in Chicago. This uncompromising leader has stood the test of time and commands the title of #1 selling IPA in Illinois today — a title it’s held for more than a decade.

This is the first time that Revolution Brewing, a Top 50 craft brewery (Brewers Association), has launched an external consumer-focused and brand-forward campaign for its flagship product.

IPAs remain the overwhelming craft beer style leader in both dollars and share. (3 Tier Beverages/NielsenIQ Dashboard, June 2026), and craft IPAs remain a bright spot in the convenience channel (Craft Business Daily, 8/26/26).

Anti-Hero combines a fistful of five classic U.S. hop varieties with bold citrus, floral, and pine aromas. Flavor notes of grapefruit, lemon candy, and orange marmalade set the board for bracing bitterness that provides a reset for the next aromatic sip. Learn more about product details and availability by visiting revbrew.com.

About Revolution Brewing:

Revolution Brewing, a Top 50 Brewery in the United States (Brewers Association), proudly brews only in Chicago and is the largest independently owned brewery in Illinois. Revolution produces local favorites such as Cold Time Premium Lager, seasonal hits such as Revolution Oktoberfest and Fistmas, Anti-Zero NA IPA, and the #1 IPA in Illinois, Anti-Hero IPA. For more information visit revbrew.com.