Jessica Muskey and Jeff Hansson shared how to work better with your wholesaler partners, gain more share of mind and understand the products wholesalers are looking to carry. Muskey dived into Reyes’ ability to test-and-learn with new products in various markets as a multistate operator. Hansson shared how Scout, as a small and independent Southern California wholesaler, approaches the market, as well as opens new territories, such as Arizona and Idaho. Featuring: Jessica Muskey, VP of Craft and Innovation, Reyes Beer Division Jeff Hansson, Co-Founder and CEO, Scout Distribution
How do marketing directors from Sierra Nevada, Firestone Walker and Constellation Brands guide and build on popular brand families such as Little Things, 805 and Modelo? Leaders from three of those brands will share their strategies for steering those franchises and adding onto those brand families.
Featuring: Bill Shufelt, Co-Founder and CEO, Athletic Brewing Company Colleen Quinn, CEO, Greater Good Imperial Brewing Company Sam Calagione, Co-Founder, Dogfish Head
Featuring: Sam Calagione – Co-Founder, Dogfish Head Lori Scheiffler – Co-Founder and President, Tamarron Consulting Jason Murphy – Director of Beverage Strategy & Innovation, Buffalo Wild Wings
The leaders of four hard seltzer brands — Sean Mossman (Sonic Hard Seltzer), Jeana Harrington (Mighty Swell), Josh Landan (Ashland) and Vikram Nayar (Two Robbers) — will share why they believe there is still room in the segment for independent producers.
Finding white space within the beverage-alcohol industry’s fast-growing fourth category of offerings isn’t easy. Leaders from Molson Coors and Rhinegeist’s RGBevs will share their strategies for finding opportunities, building new brand families and crafting partnerships with major brands.
New Belgium CEO Steve Fechheimer and Bell’s Brewery EVP Carrie Yunker wrapped up Day One of Brewbound Live 2021 in Santa Monica, California, to discuss what comes next, following the sale of Bell’s to New Belgium’s parent company, Kirin-owned Lion Little World Beverages.
Industry members heard numerous calls for beer to fight against threats from spirits this week during the National Beer Wholesaler Association’s (NBWA) Annual Convention in Las Vegas.
The Consumer Price Index (CPI) for beer at home in September increased +4.7% year-over-year (YoY) and +0.4% compared to August, according to the U.S. Bureau of Labor Statistics.
Seattle-based Two Beers Brewing Co. will begin winding down operations after 16 years and close in the coming months, the company announced Wednesday evening.
