Strongbow Hard Apple Ciders, the #1 selling hard cider brand in the world,[1] is gearing up to make this fall Strongbow Season with a fully integrated, 360° program that encourages LDA+ consumers to experience Strongbow at its “bestest” when it is served over ice. The program includes national television advertising, targeted digital media, social media engagements, and eye-catching POS materials designed to drive purchase of Strongbow’s four flavors all season long.
Just weeks after introducing our Mt. Tam Pale Ale in cans, we’re thrilled to announce that we’ve already surpassed the 1,000-case mark. That’s more than 20,000 cans of our award-winning beer rolling out across the United States.
Yellow Flag Productions of Southfield, MI, along with presenting sponsor, Meijer, are proud to announce the debut of Pure Brews America: the first program to bring the world of Michigan microbreweries to local network television!
Upland Brewing Co. announced today that Side Trail Series #6, Falkor, will be released September 15th on draught at select craft beer bars throughout our distribution territory and on tap at all Upland retail locations September 18th.
CraftWorks Restaurants & Breweries, Inc., the largest craft brewery restaurant operator in the country, announced today the completion of a successful $172.5 million refinance of their existing senior debt facility. On the heels of this transaction, the brand’s concepts – Old Chicago Pizza & Taproom, Gordon Biersch Brewery Restaurants and Rock Bottom Restaurants & Breweries – are positioned for significant growth.
It’s no secret that Oregon’s Deschutes Brewery has been on the hunt for a location to build an east coast brewing facility. A recent report from Charlottesville Tomorrow, a non-profit news organization covering land use and development in the Charlottesville, Va. area, confirms that the company is indeed considering Virginia. Deschutes president Michael LaLonde told the website that Albemarle County is “one of several” east coast sites the company is currently eyeing.
Officials in Frederick, Md. approved a piece of legislation last week that would qualify businesses that open secondary locations to receive significant tax credits over 10 years on those additional properties, reports the Frederick News Post. Under the legislation, a company that invests at least $15 million and creates 100 new jobs in the city would be eligible for the highest bracket, tantamount to a 100 percent property tax credit.
New Belgium Brewing, which has added distribution in eight states within the last 24 months, yesterday announced it would begin shipping product to Hawaii, the 40th state in the brewery’s footprint. The company has signed an agreement with Young’s Market Company for distribution throughout the island state beginning in early 2016.
The Beer Institute today announced it has hired Denise Dunckel as its new vice president of public affairs. Dunckel joins the BI — which represents America’s brewers, beer importers and industry suppliers — just three months after former VP of communications, Chris Thorne, departed the organization. In a statement, McGreevy described Dunckel — who previously served as senior vice president of external affairs with Blackstone’s Invitation Homes — as a “proven leader in strategic communications.”
According to IRI, which tracks off-premise sales in grocery, drug, club, dollar, mass-merchandiser and military stores, the craft pilsner category has added more than 317,000 cases year-to-date (through Aug. 9). Only four other categories – IPA (3,507,963 cases), Variety (557,753 cases), Fruit/Veggie/Spiced beer (493,344 cases) and Pale Ale (349,240 cases) – have added more incremental volume in 2015. That’s significant, and no doubt one of the factors prompting Goose Island, which is owned by Anheuser-Busch InBev, to rollout its own craft take on the classic pale lager style.
Starting in late September, the brewery’s beers – including Total Domination IPA and Oatis Oatmeal Stout – will be available throughout New York via a partnership with the Sheehan Family distributor network, comprised of Craft Beer Guild of New York, Union Beer Distributors, T.J. Sheehan Distributing, and Tri-Valley Beverage.
The Hourglass Brewery announces the departure of founding brewer, Sky Conley, and the elevation of Michael Delancett and Matthew Gemmell as co-brewers.
Starcut Ciders, a division of Short’s Brewing Company that crafts hard cider made with fruit sourced from Michigan, announces statewide bottle distribution this week.
