It’s been nearly 16 years since Boulevard Brewing altered its appearance, but in an effort to appeal to more consumers in more places, the Kansas City-based brewery is now beginning to test new packaging designs. Over the next several months, the company plans to introduce new labels, designed in partnership with Helms Workshop, a Texas-based strategic design studio that has worked with beverage clients like Austin Beerworks, Spencer Trappist Brewery and Southern Comfort.
Oskar Blues is now nearly national. The Colorado-headquartered craft brewery today announced expanded distribution in Mississippi and Utah, bringing the total number of states where it sells beer to 46. The company has signed with four distributors in Mississippi — Clark Beverage Group, Stokes Distributing Company, Capital City Beverage and FEB Distributing — and M&M Distributing (part of Admiral Beverage) in Utah.
Upper Hand Brewery is excited to announce it will begin distribution into Wisconsin beginning November 16, 2015. Staying true to its northern roots, Upper Hand beers will only be available in the northern half of the state.
Oskar Blues Brewery shakes up the fall craft beer lineup with a national limited release of its rebellious take on the traditional Irish Porter, Death by Coconut, starting this month and while supplies last.
Sprecher Brewing Company will begin its annual Whole Cone Hop Series with Wisconsin Pale Lager, or WIPL, so named because it is dry hopped with just-off-the-bine fresh Wisconsin Cascade hop cones grown by members of the Wisconsin Hop Exchange.
Rogue Ales announces the creation of the ultimate stocking stuffer with the release of Rogue Voodoo Doughnut Mango Astronaut Ale, the latest in its line of doughnut inspired ales. This newest doughnut ale collision, with fellow rogues at Voodoo Doughnuts, is hitting shelves around the world now.
Angry Orchard today announced a brand new glass designed just for hard cider: the Orchard Glass. Cider is a unique beverage that walks a line somewhere between wine and beer. And while there are many glasses out there, developed to enhance the flavor of wine or craft beer, the cider makers couldn’t find a glass they felt did the same for craft cider. With cider having a renaissance here in the US, the cider makers wanted to give those discovering the drink the best cider drinking experience possible.
Casual burger chain Red Robin is beefing up its beer program, installing more tap lines and remodeling all locations with a new “gourmet burgers and brews” logo on the outside of its restaurants. To help bolster its reputation as a craft-savvy chain, Red Robin inked a three-year sponsorship of the Brewers Association-run Great American Beer… Read more »
If there’s one thing that socially responsible businesses have learned, it’s that they can’t go at it alone. Whether it’s implementing responsible sourcing initiatives or creating a positive corporate model to make an impact on sustainability, there is strength in numbers. So where did Ben & Jerry’s turn for help and inspiration for its latest ice cream flavor? Colorado-based New Belgium Brewing. Never has the phrase “polishing off a pint” been so perfectly poised in any partnership for a delicious double-entendre.
This December, Four Peaks Brewing Company celebrates the 3rd release of its Winter Seasonal, Odelay Mexican Chocolate Brown Ale, to the Arizona market. This spicy, chocolate brown ale will be available at the original Four Peaks Brewery in Tempe, Four Peaks Grill & Tap in Scottsdale, the Four Peaks Tasting Room on Wilson St., Four Peaks Sky Harbor Airport and for state-wide retail distribution through Hensley Beverage Company beginning mid-December.
Heineken is inviting LDA+ consumers to Light Up Your Holidays this season with a fully-integrated, seasonal program that invites shoppers to shine all season long by choosing the iconic green and red Heineken pack for their holiday celebrations. The promotion includes strategic digital partnerships, a sweepstakes, and a three-way partnership between Heineken, Pernod Ricard USA and Dr. Pepper Snapple group.
Remember hoverboards and dehydrated pizza? How about Hyperdunk sneakers and Pepsi Perfect? Sure you do! Even though we can’t all pump the gas on flying cars just yet, we can turn back the clock … Back to the Future, that is. On Wednesday, October 21, Iron Hill Media (30 East State Street, Media, PA; 610-627-9000) will celebrate Back to the Future Day with a special beer release. Head Brewer Andrew Johnston will introduce Doc Brown Ale, a medium-bodied ale, deep brown in color with smooth nutty and chocolate malt notes. According to Johnston, “Roads? Where this beer is going, it don’t need roads!”
The Third Street Brewhouse, in collaboration with the Saint John’s Abbey Arboretum, has released their winter seasonal called Sugar Shack Maple Stout. This truly unique brew is enhanced with maple syrup harvested locally at the Saint John’s Abbey, which is less than 20 miles from the brewery.
Coca-Cola Company today signed a letter of intent with Great Lakes Coca-Cola Distribution L.L.C., a wholly-owned subsidiary of Reyes Holdings, granting the company exclusive rights to sell and distribute Coca-Cola products in four new states.
