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Beer Summit Takeaways: A-B CEO Previews Bud Light Next; Digital Marketing Opportunities on Facebook, Instagram; Lots of Seltzer Talk

Anheuser-Busch InBev North American zone CEO Brendan Whitworth shared updates from across the company’s portfolio, distribution network and e-commerce platforms. Nearly a year after Diageo’s acquisition of Far West Spirits LLC, the maker of Lone River Ranch Water, Diageo Beer Company president Nuno Teles and Lone River founder and CEO Katie Beal Brown discussed the brand’s growth under the spirits giant’s guidance.

New NFT Project ‘Bud Light N3XT Collection’ Launches Alongside Beer 

Bud Light is turning the beer industry on its head once again with the launch of its newest, industry-leading innovation, Bud Light NEXT – its first-ever zero carb beer. Nearly ten years in the making, Bud Light NEXT is the result of a brewing breakthrough making the impossible possible.

Anheuser-Busch and Keurig Dr Pepper to Cease Production of Drinkworks

Drinkworks, the at-home cocktail company launched as a joint venture between Anheuser-Busch InBev (A-B) and Keurig Dr Pepper, will go dry, the companies announced Wednesday. “Today, we made the difficult decision to close Drinkworks, with sales of Drinkmaker machines ceasing immediately, and sales of cocktail pods, CO2 and accessories ending March 31, 2022,” Drinkworks CEO… Read more »

Anheuser-Busch InBev’s US Shipments and Depletions Decline -4.7% in Q3

Anheuser-Busch InBev’s U.S. shipments and depletions both declined -4.7% in the third quarter of 2021, the company reported today. The declines were “driven by a lower industry, segment shift and supply chain disruptions resulting in out-of-stocks,” the world’s largest beer manufacturer wrote in a press release detailing its third quarter earnings.