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Ball Corporation and Anheuser-Busch to Bring Infinitely Recyclable Aluminum Cups to Fans at the Big Game
Ball Corporation and Anheuser-Busch today announced a partnership to bring the infinitely recyclable Ball Aluminum Cup to guests at SoFi Stadium in Los Angeles for the Big Game on February 13, 2022.

Super Bowl LVI Preview: A-B Releases Bud Light Seltzer Hard Soda and Budweiser Ads; 62% of Consumers Expect Omicron to Affect Super Bowl Plans
Anheuser-Busch InBev (A-B) released another two of its six Super Bowl ad spots this week, launching its campaigns for Bud Light Seltzer Hard Soda and Budweiser.
Beer Summit Takeaways: A-B CEO Previews Bud Light Next; Digital Marketing Opportunities on Facebook, Instagram; Lots of Seltzer Talk
Anheuser-Busch InBev North American zone CEO Brendan Whitworth shared updates from across the company’s portfolio, distribution network and e-commerce platforms. Nearly a year after Diageo’s acquisition of Far West Spirits LLC, the maker of Lone River Ranch Water, Diageo Beer Company president Nuno Teles and Lone River founder and CEO Katie Beal Brown discussed the brand’s growth under the spirits giant’s guidance.
Super Bowl LVI Preview: Boston Beer, Anheuser-Busch Tease Ad Spots; Super Bowl Party Costs May Be Up 14%, Wells Fargo Reports
With two weeks left until Super Bowl LVI, big beer brands have continued to tease advertisement spots for the big game.
New NFT Project ‘Bud Light N3XT Collection’ Launches Alongside Beer
Bud Light is turning the beer industry on its head once again with the launch of its newest, industry-leading innovation, Bud Light NEXT – its first-ever zero carb beer. Nearly ten years in the making, Bud Light NEXT is the result of a brewing breakthrough making the impossible possible.
Boston Beer’s Regional Super Bowl Ad Built Around Wicked IPA Variety Pack; A-B Reveals Super Bowl Lineup
Boston Beer Company’s “Your Cousin From Boston” ad campaign is entering the Super Bowl LVI ad conversation once again with a regional ad buy in 13 markets.
Michelob ULTRA Debuts First-Ever Limited-Edition NBA Team Cans
18 NBA Teams. Four featured artists. One beer that’s making hoop dreams happen on the 18th day of the year.
Bud Light Seltzer To Release Hard Soda and Sour Variety Packs
Anheuser-Busch InBev-owned Bud Light Seltzer will release two new variety packs in the coming months featuring the brand’s “loudest flavors ever.”

Anheuser-Busch and Keurig Dr Pepper to Cease Production of Drinkworks
Drinkworks, the at-home cocktail company launched as a joint venture between Anheuser-Busch InBev (A-B) and Keurig Dr Pepper, will go dry, the companies announced Wednesday. “Today, we made the difficult decision to close Drinkworks, with sales of Drinkmaker machines ceasing immediately, and sales of cocktail pods, CO2 and accessories ending March 31, 2022,” Drinkworks CEO… Read more »

A-B Promotes Andy Thomas to Brewers Collective President
Anheuser-Busch InBev has tapped Andy Thomas as president of its Brewers Collective business unit (BCBU), the division that contains A-B’s craft brands, effective today.
Anheuser-Busch Halts Production of Cacti Hard Seltzer
Anheuser-Busch InBev (A-B) announced Friday that it will no longer be producing Cacti Agave Spiked Seltzer, less than a year after the hard seltzer’s launch.

M&A Roundup: A-B Partners with Hoop Tea; Heineken to Acquire Distell for $2.5 Billion
Anheuser-Busch InBev (A-B) is investing deeper into its beyond beer portfolio with the acquisition of Ocean City, Maryland-based hard tea maker Hoop Tea.

Anheuser-Busch InBev’s US Shipments and Depletions Decline -4.7% in Q3
Anheuser-Busch InBev’s U.S. shipments and depletions both declined -4.7% in the third quarter of 2021, the company reported today. The declines were “driven by a lower industry, segment shift and supply chain disruptions resulting in out-of-stocks,” the world’s largest beer manufacturer wrote in a press release detailing its third quarter earnings.

Anheuser-Busch Names New AB ONE President, Plus 3 Other Commercial Leadership Moves
Anheuser-Busch continues to restructure its commercial leadership team, announcing Wednesday the appointment of a new president of its AB ONE division of wholly owned distributors