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Goldman Sachs Retailer Survey: Truly Outperforming Hard Seltzer Segment, Out-of-Stocks Plague Beer Category
Retail sales of Boston Beer Company’s Truly Hard Seltzer continued to increase in Q3, to an estimated +51% year-over-year, according to a recent “Beverage Bytes” retailer survey by Goldman Sachs analyst Bonnie Herzog.
Last Call: Tree House Brewing Reaches Agreement with Neighbors on Cape Cod; Mark Anthony Brands Drops Bang Mixx Lawsuit
Neighbors of Tree House Brewing Company’s Cape Cod taproom and the company have reached an agreement about on-site operations, according to a report in the Cape Cod Times.
Press Clips: A-B Considers $1.2 Billion Sale of German Brands; Molson Coors Rolls Out Topo Chico Margarita Hard Seltzer Variety Pack
Anheuser-Busch InBev (A-B) is exploring selling some of its German beer brands, valued at $1.2 billion, Bloomberg reported Monday, citing “people familiar with the matter.”
Washington Capitals Named Bud Light NHL Partner of the Year by Anheuser-Busch
The Washington Capitals were recently named the Bud Light NHL Partner of the Year by Anheuser-Busch for the 2020-21 season at the Bud Light 2021 NHL Summit.
Press Clips: A-B Accused of Misleading Marketing for Cacti Seltzer; California Creates RTD Merchandising Parity
Anheuser-Busch InBev’s (A-B) Cacti Agave Spiked Seltzer is facing a proposed class action complaint that claims the brand misled consumers to believe Cacti contained agave spirits, rather than agave sweetener.
TruAge Digital ID-Verification Solution Adds New Pilot Tests, Announces A-B as Newest Sponsor
TruAge, the new digital identification solution that enhances current age-verification systems and protects user privacy, has added pilot tests that will help bring the solution closer to broader rollout.
Last Call: Bud Light to Release Zero-Carb Beer; 60% of Survey Respondents Support Vaccine Mandates
Anheuser-Busch InBev (A-B) announced its solution to the “better-for-you” trend Thursday: Bud Light Next, a zero-carb beer slated for release in early 2022, according to CNN Business.
NÜTRL Canned Vodka Seltzer Launches in the US
Anheuser-Busch is rolling out NÜTRL Vodka Seltzer in the US. You’re probably thinking, “another seltzer?”, but hear us out. NÜTRL is vodka-based and made with just three ingredients: vodka, seltzer and real fruit juice.

Anheuser-Busch Launches Non-Alcoholic Stella Artois Liberté
Anheuser-Busch InBev is launching Stella Artois Liberté, a non-alcoholic (NA) offering for “beer lovers who want to enjoy a beer, but who want the option to reduce their alcohol consumption.”

Anheuser-Busch Restructures Commercial Leadership Team, Names New US Chief Sales Officer, Chief Commercial Officer and CMO
Anheuser-Busch InBev is reshuffling its commercial leadership team in the U.S. on the heels of the July promotion of Brendan Whitworth as North American Zone and U.S. CEO.

A-B Lawsuit Claims Texas Energy Provider Price Gouged During Feb. Storm; Grupo Modelo Files Another Lawsuit Against Constellation
Anheuser-Busch InBev has filed a pair of lawsuits this week, including one accusing the company’s Texas-based energy supplier of price gouging during Winter Storm Uri in February. Symmetry Energy Solutions, which supplies natural gas to A-B’s brewery and glass manufacturing plant in Houston, billed the world’s largest beer manufacturer $4.85 million for its energy use in February 2021, due to Texas’ spot energy market.
Natural Light Launches ‘Flavor-Forward’ Vodka Line
Having already innovated its way through the ready-to-drink category with everything from a classic hard seltzer to Natty Daddy Lemonade, Natural Light is looking beyond canned categories for its latest product launch. The beer maker announced this week it has launched into the spirits world with a line of lemonade-flavored Natty Vodka.
Last Call: Tilray CEO Urges Shareholders to Support Proposal to Issue Additional Shares; US Brewers Ship 14.4 Million Barrels in July 2021
A plan that would allow Canadian cannabis company Tilray to issue additional shares needs more votes, CEO Irwin D. Simon wrote to shareholders yesterday in a letter.
Anheuser-Busch Update: Veza Sur Lawsuit Dismissed; Austin Selected As Next ‘Consumer Hub;’ $100M Committed to Women’s Sports
A false marketing suit against Anheuser-Busch InBev (A-B) and its Miami-based Veza Sur brand was dismissed by a U.S. district court judge in Miami last week, which included a district court judge referring to the definition of a craft brewery as “a subjective term,” according to Law360.