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Last Call: JuneShine Launches 1st Commercial; Wholesaler Beer Purchasing Expands in March, Although Seltzers/FMBs Orders Decline

San Diego-headquartered JuneShine released its first commercial campaign today, promoting its recently launched ready-to-drink, spirits-based canned cocktails with the tagline of “Dodge the Sugar.” Beer buyers’ behavior has “continued to revert to pre-pandemic trends” for the third consecutive month, according to the National Beer Wholesalers Association’s (NBWA) March Beer Purchasers’ Index (BPI).