New Holland Brewing Company

In a year-end note to distributors, Adam Lambert, the former Dogfish Head sales grunt who took his talents to New Holland Brewing late last year, said the Michigan-based craft brewery would be up 24 percent in 2015. The company’s top performing brands include Dragon’s Milk bourbon barrel stout, which was up 48 percent, and Mad Hatter IPA, which was up more than 20 percent. Poet, an oatmeal stout, was also up more than 20 percent, Lambert said.

Slow growth isn’t always sexy, but it’s smart. That was the key takeaway during this month’s Brewbound Session, held on Dec. 3 in San Diego — and an idea that many of the day’s presenters honed in on as they shared advice and business lessons with nearly 250 beer industry professionals.

New Holland Brewing Co. has taken its top-selling year-round bourbon barrel stout – Dragon’s Milk – and gotten creative, four times over. The Michigan-based brewery is releasing its 2015 “reserve” batches of Dragon’s Milk to markets around the country with four variations; Dragon’s Milk Reserve with Coffee & Chocolate, Dragon’s Milk Reserve with Raspberries, Dragon’s Milk Reserve with Toasted Chilies, and Dragon’s Milk Reserve Triple Mash.

New Holland Announces Distribution in Maryland; Bell’s Taps Tennessee; Alaskan Brewing Realigns in Southern California and SweetWater Changes Hands in Alabama.

In a pre-event stroll around Founders’ ever-expanding brewery in Grand Rapids, Mich. on Tuesday, company co-founder Dave Engbers quipped at one point, “That wall wasn’t here yesterday.”

The year was 1997 and San Diego’s Stone Brewing had just rolled out its Arrogant Bastard Ale, taunting consumers with a challenge: “This is an aggressive ale. You probably won’t like it,” the label read.

The established craft breweries of the 90s face this dilemma on a daily basis. With new breweries entering the space every day and consumer preferences changing faster than a rotating draft line, older beer companies that aren’t evolving risk losing the interest of today’s promiscuous craft drinker. Thus change has come to Michigan’s New Holland Brewing and after 18 years, the company is making some dramatic alterations to the its flagship IPA and its overall go-to-market strategies.

Andrews Distributing Company is proud to announce a new partnership with New Holland Brewing of Holland, MI.

Holland, Michigan — In a series of recent announcements and restructuring, New Holland Brewing is proud to announce a new Vice President of Sales — Adam Lambert. Lambert, previously the VP of Sales for Delaware’s Dogfish Head Craft Brewery, will join the team in mid November.

New Holland Brewing Co. is expanding its distribution to three New England states, per an agreement with L. Knife & Son, the company announced today. Beginning next week, the Holland, Mich.-based brewery’s beers will be available, both on draft and in bottles, throughout Massachusetts, Connecticut and Rhode Island.

DEARBORN, Mich. — In February, Carhartt, America’s legendary work wear brand since 1889, and New Holland Brewing Co., brewers of craft beer and spirits, announced a partnership brew crafted to celebrate the Michigan-based clothing company’s 125th anniversary and to pay tribute to the hard-working people who wear the brand.

Cider, like craft beer, has enjoyed rapid growth in recent years. In 2013, the category grew total on-premise volumes 49 percent, according to GuestMetrics. Embodying that quick rise, Sonoma Cider announced yesterday that it signed eight new distribution agreements, launching new territories while also expanding in its home market of California.

DEARBORN, Mich. — Carhartt, America’s legendary work wear brand since 1889, and New Holland Brewing Co., brewers of craft beer and spirits, announced a collaboration brew crafted to celebrate the 125th anniversary of the iconic clothing manufacturer and pay tribute to the hard-working people who wear the brand.

Holland, MI — Clean water is an essential ingredient in making great beer, which is something New Holland Brewing Co. knows plenty about. Now it’s time for great beer to help create clean water. New Holland Brewing Co. has collaborated with Dirty Water Beer on its inaugural batch of beer to raise money for Water.org… Read more »