Tapping into its heritage and success as the top craft Bourbon Barrel-Aged Stout, New Holland Brewing Company is launching a new brand campaign: Share A Legend.

Recognized for creativity and artistry, New Holland’s Dragon’s Milk stout exemplifies the brewery’s commitment to craftmanship. The stout boasts flavorful, rich, robust characteristics that lend themselves to unique seasonal flavor combinations. The updated packaging, retail elements and branded merchandise will shift to a premium all-black base, allowing the hallmark dragon emblem to serve as the visual focus in place of the brewery’s own logo.

New Holland Brewing Company announces the release of beloved pumpkin beer Ichabod, which will start appearing in bars and restaurants starting August 13.

May 18, Dune Day, will mark this year’s launch of New Holland Brewing Company’s summer seasonal, Lost Dune Blueberry Ale.

In this week’s edition of Last Call: A Massachusetts A-B wholesaler is cleared in a pay-for-play case; New Holland buys a building in Battle Creek for a third Michigan brewery; Sony sues Knee Deep Brewing over Breaking Bud; and more.

New Holland Brewing will release a new addition to their Dragon’s Milk Reserve program in April.

Holland, Michigan based craft brewer and distiller, New Holland Brewing, announces their beer lineup for 2018 and the launch of a new addition to their core lineup, Tangerine Space Machine New England Style IPA (TSM).

New Holland Brewing, announces the release of their 20th Anniversary Ale, a beer specifically brewed to commemorate their 20th year in the brewing industry.

New Holland Brewing announced last week that it would begin shipping beer to a network of wholesalers in Florida, Maine and New Hampshire while also expanding its coverage in upstate New York as part of a sales and distribution partnership inked last year with Pabst Brewing Company.

In this week’s edition of press clips: Fred Bueltmann departs New Holland Brewing, Michelle Sullivan leaves Boston Beer and Australian Beer Drinkers say they want ownership transparency, too.

In celebration of its 20th anniversary, New Holland Brewing Company (NHB) will release six throwback beers, an assortment of fan and brewer favorites from the past 20 years. The special edition release will be available during NHB’s annual Hatter Days Street Party on June 10. The limited release throwback beers will be offered in six packs at New Holland’s Pub on 8th in Holland and at The Knickerbocker in Grand Rapids, beginning June 10.

In this week’s distribution roundup: Cigar City expands distribution to New Jersey; New Holland and Pabst kick off their nationwide distribution agreement; Harpoon’s UFO Beer lands in Minnesota and Catawba Brewing enters Georgia.