Devils Backbone Brewing Company is excited to announce that in January, it will debut its annual Adventure Pack Collaboration Sampler. For the 2016 pack, Devils Backbone reached out to five brewing friends to help them craft a collaboration adventure including: the hop-centric NoDa Brewing Company from Charlotte, NC; a leader in the craft cream ale category, Sun King Brewery from Indianapolis, IN; Surly Brewing Company from Minneapolis, MN, which Beer Advocate Magazine named “Best Brewery in America;” Thunder Road Brewing Company, making its northern hemisphere debut all the way from the land down under, Australia; and the brewing brothers of Wicked Weed from Asheville, NC.
Today, Dos Equis announced an historic, multi-year agreement with ESPN to become the Official Beer Sponsor of the College Football Playoff (CFP). The sponsorship deal further establishes Dos Equis’ standing in sports, giving the brand a strong platform to drive fan engagement in one of the country’s most exciting and growing franchises. Through the sponsorship, Dos Equis will leverage the CFP on ESPN to bring unparalleled and interesting experiences to help fans “Stay Thirsty” throughout the college football season and Playoff.
Professionals in New York State’s craft beverage industry can expect to be a lot more connected by this time next year, with the launch of Source NY in 2016. The Carey Institute for Global Good received $259,339 in grants to create Source NY, an online platform to connect farmers, craft beverage producers and other industry service providers across the state. The grants include an Empire State Development Corporation Craft Beverage Marketing Grant and a USDA Farmers Market Promotion Program Grant.
The craft beer scene is moving rapidly… think about the changes even since Global Warmer first hit the scene in 2013. But much of winter beer has stayed decidedly stuck in its tracks (frozen, if you will). Big sticky sippers dominate this time of year, oftentimes with spices. And hey, they have their time and place. But how about something you can slam all winter long?
Crafted for Community, the Deschutes Brewery Street Pub kicked off its first year with a bang, raising a total of nearly $400,000 for charity in seven cities. At each stop, the brewery partnered with a local charity and donated 100 percent of proceeds to help that charity achieve its mission. With an estimated 60,000 beer fans who turned out to drink 892 kegs of damn tasty beer, the Street Pub is collectively one of the largest beer parties of the year.
Heavy Seas Beer is pleased to announce several new additions to its portfolio in 2016. A pilsner, a citrus IPA, and an Oktoberfest lager are among the new year-round and seasonal offerings.
Ryan Krill of Cape May Brewing Company was re-elected president of the Garden State Craft Brewers Guild this month. Krill’s initial term was one year; his next will be two years, per a new policy.
StoreFlix, the leading mobile SaaS visual execution platform, announced today it has reached an agreement with Cavalier Distributing to deliver cloud-based mobile software to their sales force. Cavalier chose storeFlix to improve visual insight into accounts, ensuring reps will easily capture field information and will best meet the needs of a diverse customer base.
Hitting the beach with the bare essentials – surfboard and beer of course – just got a whole lot easier with Kona Brewing Company’s light, easy-to- carry 6- and 12-packs. The 12-ounce aluminum cans of Longboard Island Lager (4.6% ABV, 18 IBU) are currently available in select states and will expand to additional ones early next year. Big Wave Golden Ale (4.4% ABV, 21 IBU) is being introduced for the first time.
Today marks the official launch of the Best Damn Brewing Co., a brand platform with a simple mission: to bring you the Best Damn thing you’ve had all day. On shelves now, Best Damn Root Beer is the brand’s first mission released nationally and the first hard root beer produced by Anheuser-Busch. It’s a full-flavored, well-balanced take on a favorite classic taste, aged on real vanilla beans during the brewing process.
Two of Kona Brewing Company’s popular Hawaii-only specialty beers are returning to pint glasses across the U.S. The coffee infused Pipeline Porter and the coconut rich Koko Brown Ale make their return to the Mainland in response to increasing demand for the uniquely Hawaiian brews. The beers are limited releases and are not expected to stay on shelves or taps long.
Santa Fe Brewing Company (SFBC) is ecstatic to bring back the holiday tradition of “12 Beers of Christmas.” For the last 4 years, the brewery has held a special release of limited small batch beers brewed by individuals from both the homebrew community, as well as employees of the brewery. As the name implies, each day, for the 12 days leading up to Christmas, a new holiday-inspired beer is tapped at two of the brewery’s chosen taprooms for the public to enjoy. But be sure to get there early because these beers disappear faster than Santa up a chimney.
Peak and The City Bakery are thrilled to announce the release of their annual holiday collaboration, the Holiday Saison. Both Peak and The City Bakery have their ethos rooted in a passion for using the finest quality ingredients to create the freshest and most flavorful products. With that shared passion as the centerpiece for their collaboration beer – a dark malted, spiced Saison brewed with a blend of The City Bakery’s famous holiday spices – the two companies hope to showcase an amazingly flavorful, complex sensory experience.
It’s last call, so grab a beer and catch up on all the news that we overlooked this week, including: Stone’s first German-made beers, a bankruptcy filing in San Francisco, yet another trademark suit and Amazon’s newest service — one-hour booze delivery.
