Craft beer industry news.
The streak of consecutive billion dollar weeks for the beer category now stands at nine — and hard seltzers are continuing to push triple-digit growth. For the one-week period ending July 18, off-premise dollar sales of beer, cider and FMBs increased 15.4%, to $1.042 billion, compared to the same one-week period in 2019, according to market research firm Nielsen.
Schlafly Beer, the original, independent craft brewery, announces the release of Apple Pie Proper Cider (6.8% ABV), a take on the brewery’s traditional cider with the addition of warming spices fit for fall.
Great Lakes Brewing Company (GLBC) announces the release of Hazecraft IPA, a new Hazy IPA joining the brewery’s year-round portfolio in 6-Pack 12 oz. Cans and 16 oz. Cans beginning August 31.
Budweiser, America’s iconic beer since 1876, today unveiled its first zero alcohol brew, Budweiser Zero. Developed and co-founded in partnership with NBA legend, entrepreneur and advocate, Dwyane Wade, this zero-sugar, 50 calorie beverage has the same refreshing, full-flavored taste you can expect from Budweiser with zero percent ABV.
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Second Line Brewing, one of New Orleans’ most loved neighborhood craft breweries, is excited to announce the release of two new beers in the coming weeks.
Premium Luxembourgish craft cider producer and orchard revivalist, Ramborn Cider Co., has become the first cidery in Europe, the third cidery in the world, and the first consumer brand in Luxembourg, to achieve Certified B Corporation® status.
The California distribution shuffle now includes New Belgium. The Fort Collins, Colorado-headquartered craft brewery notified six primarily Anheuser-Busch wholesalers in Southern California and eight Chicago area Molson Coors wholesalers of plans to terminate their distribution contracts without cause.
The Boston Beer Company has hired marketing executive Don Lane as its new vice president of the Truly Hard Seltzer brand. Boston Beer is investing $85 million to quadruple production at its nearly 90-year-old Cincinnati production brewery, according to a press release.
Short’s Brewing Co, along with sister brands Starcut Ciders and Beaches Hard Seltzer are taking their bevrolution on the road and are now available in five additional states.
Back by popular demand, Chainbreaker, a favorite among Deschutes drinkers for many years, will release again this Fall for a limited time.
Shmaltz Brewing and 518 Craft hosts a community wide celebration as a fundraiser for YWCA of the Greater Capital Region, Inc. on Friday, July 31 for “Troy Night Out.”
Expanding even further the “We Brew With You” concept, LalBrew Verdant IPA yeast is the result of a collaboration between Lallemand Brewing and Verdant Brewing Co, a craft brewery focusing on IPAs and modern hop-forward styles.
John Fearless has seen great growth recently in sales of both beverage alcohol and non-alcohol supplies.
