Beer Industry News, Insights, Jobs, & Events

Monster Beverage Corp. and The Coca-Cola Company have eliminated “undue friction” in their distribution relationship. Free from those frictions, Monster is now ready to leverage the partnership to expand its beverage category reach and fuel global growth, leadership shared this week.

Former Ilegal mezcal COO Michelle Ivey will join Lake Hour as CEO, joining co-founders Wyatt Russell and Richard Peete in guiding the canned cocktail brand.

How can a dialed-in strategy help smaller brands thrive? NIQ director of bev-alc thought leadership Kaleigh Theriault and CGA bev-alc vertical director Drew Hummel will unpack how pricing, innovation and consumer occasions collide at Brewbound Live 2025. Their presentation will offer insights for leaders of emerging and established bev-alc brands to find success at retail.

Both draft (-10%) and packaged beverage-alcohol (-14.9%) suffered double-digit volume declines in the on-premise on the night before Thanksgiving, according to market research firm BeerBoard.

A subsidiary of AriZona Beverages USA subsidiary has acquired Manna Beverages’ facility in Anaheim, California. 

We are one week out from Brewbound Live 2025 in Los Angeles. These are times when getting together with your peers and others from across the industry can make a difference.

While bev-alc is in flux, zero-proof partying is still in full swing with the announcement of a new multi-year partnership that brings Hiyo Social Tonics into Live Nation venues across the country.

The Zero Proof Playbook is BevNET’s exclusive interview series with the pioneers and experts who are shaping adult non-alc (ANA) spaces – uncovering the trends and on-the-ground data driving it forward. John Wiseman founded NA craft cocktail company, Curious Elixirs before the adult non-alc (ANA) category even had a name in the U.S. While running… Read more »

Anthony Trento joins Sunset Distributing; the Brewers Association reveals 2026 CBC keynote speaker; Lawson’s gives big; and Harpoon IPA gets a refresh.

Two former Boston Beer Company employees are pursuing a class-action lawsuit, alleging the Twisted Tea maker skirts Massachusetts law by paying departing workers $3,000, minus taxes, instead of “garden leave” or other compensation, while enforcing restrictive noncompetition agreements.

Christmas came early for any fans of Bump Williams Consulting’s (BWC) annual growth strategies report. In the consulting firm’s final monthly update of 2025, founder Bump Williams shared beverage manufacturer, distributor and retailer growth strategies for 2026 and 2027 – one month earlier than historically released, and with a bonus fourth tier: the consumer.

Yuengling is headed to Iowa and Wisconsin in 2026. The addition of new states for the U.S.’s oldest brewery was teased with cryptic billboards in both Midwestern states stating “The Drought Ends Soon.” The official news dropped Monday.

Four incumbents and two new members will join the Brewers Association (BA) board of directors following last month’s election. The new term is slated to begin in February 2026.

Beer bounced back in the latest scans after a “dismal performance” in the prior week, according to Circana and the market research firm’s EVP of BevAl, Scott Scanlon.