We are one week out from Brewbound Live 2025 in Los Angeles.
Let’s be real: There hasn’t been a lot of good news in the beer business of late. You’d be justified in feeling a little shook at seeing a top 50 craft brewery begin the liquidation process, or nervous about how ongoing middle-tier consolidation is shrinking routes to markets, or generally confused by what drinkers want these days.
These are also times when getting together with your peers and others from across the industry can make a difference. Time to take a breather, share ideas, gain new perspectives, forge new connections and prepare for whatever is coming next in 2026 and beyond. We’ll do just that in LA next week.
So what can you expect at Brewbound Live 2025?
- A dose of compassion and heart from Highland Brewing owner and president Leah Wong Ashburn, who will deliver a keynote address on transforming the brewery into a community hub in the wake of Hurricane Helene and aiding Asheville through its recovery;
- An injection of fun from New Belgium CMO Rebecca Dye Yonushonis, whose Voodoo Ranger brand is aiming to make beer exciting again;
- A real-time read on intoxicating hemp’s future and the looming federal ban from Top Ten Liquors owner Jon Halper in ground-zero Minnesota;
- A playbook on platform building with Hendler Family Brewing’s Sam Hendler and Wilding Brands’ Charlie Berger;
- A better understanding of why Generation Z behaves the way they do, including drinking less, from Rabobank analyst Bourcard Nesin;
- An anatomy of in-person activations that resonate with consumers with Athletic Brewing’s Rosalie Kennedy and Boston Experiential Group’s Sophia D’Angelo;
- And data-packed consumer pulse check from NIQ’s Kaleigh Theriault and CGA’s Drew Hummel.
But that’s not all. We’ll dig into:
- Tips on winning at retail with Hand Family Companies’ JR Hand, Columbia Distributing’s Jesse Ferber and Bump Williams Consulting’s Dave Williams;
- Perspective on the California market from Firestone Walker CEO Nick Firestone;
- Taproom strategies aimed at driving profitability with Other Half’s Andrew Burman, Hi-Wire’s Adam Charnack and Novo Brazil’s Tiago Carneiro;
- Breakthrough marketing tactics with Garage Beer’s Kevin George, JuneShine’s Whitney Stevenson and Rupee Beer’s Van Sharma;
- Expertise on owning your home market from New Trail’s Mike LaRosa and pFriem’s Rudy Kellner;
- And ways to stand out to consumers and investors, with Nectar’s Geng Wang, Best Day’s Tate Huffard, Seaborn Cocktails’ Mike Mihaly and Black Apple Group’s Rich Pascucci Jr.
We’ll also bestow our 2025 awards, crown our next Pitch Slam winner, host 1:1 meetings with retailers and distributors and party at Firestone Walker. There will also be plenty of networking time too.
You don’t just have to take our word for it. Check out what Athletic co-founder and CEO Bill Shufelt has to say about Brewbound Live. Attending the conference is a figurative investment in your brand (and literal, in Bill’s case – he met one of Athletic’s early investors at a Brewbound event) that will pay dividends all year long.
It’s not too late – join us in LA December 10 and 11.