New Belgium Brewing, which has added distribution in eight states within the last 24 months, yesterday announced it would begin shipping product to Hawaii, the 40th state in the brewery’s footprint. The company has signed an agreement with Young’s Market Company for distribution throughout the island state beginning in early 2016.
According to IRI, which tracks off-premise sales in grocery, drug, club, dollar, mass-merchandiser and military stores, the craft pilsner category has added more than 317,000 cases year-to-date (through Aug. 9). Only four other categories – IPA (3,507,963 cases), Variety (557,753 cases), Fruit/Veggie/Spiced beer (493,344 cases) and Pale Ale (349,240 cases) – have added more incremental volume in 2015. That’s significant, and no doubt one of the factors prompting Goose Island, which is owned by Anheuser-Busch InBev, to rollout its own craft take on the classic pale lager style.
Two months after debuting its $2 million “Why Woodchuck” advertising campaign, Vermont Hard Cider has lifted the veil on a completely redesigned set of core packages. First teased in June, the new “deconstructed” six-packs, as Vermont Hard Cider’s vice president of sales Terry Hopper describes them, feature a more stylized arch to the “Woodchuck” type and focus on the primary flavors in each of the company’s core offerings: Amber, Granny Smith Pear and Hopsation.
The Kansas City Bier Company has announced plans to more than double its production capacity and begin bottling beer as part of a $1.5 million expansion.
As part of an ongoing effort to take back control of its sales and distribution responsibilities, Shipyard Brewing today announced it has re-launched in Illinois, tapping MillerCoors’ OneIllinois network for distribution of both its namesake and Sea Dog brands.
Less than a year removed from first opening last November, Playalinda Brewing has detailed plans to build a multi-million dollar production brewery and distillery about five miles south of its current headquarters in Titusville, Fla.
Three top-level employees of the Utah Brewers Cooperative, comprised of Squatters and Wasatch Beers, were laid off from the company last week, reports the Salt Lake Tribune. According to the website, the company let go of brewmaster Dan Burick, CFO Sean Boyle and national sales director George Allen as part of a restructuring initiative.
The Beer Institute today announced it has hired Denise Dunckel as its new vice president of public affairs. Dunckel joins the BI — which represents America’s brewers, beer importers and industry suppliers — just three months after former VP of communications, Chris Thorne, departed the organization. In a statement, McGreevy described Dunckel — who previously served as senior vice president of external affairs with Blackstone’s Invitation Homes — as a “proven leader in strategic communications.”
Starting in late September, the brewery’s beers – including Total Domination IPA and Oatis Oatmeal Stout – will be available throughout New York via a partnership with the Sheehan Family distributor network, comprised of Craft Beer Guild of New York, Union Beer Distributors, T.J. Sheehan Distributing, and Tri-Valley Beverage.
Founders Brewing yesterday announced plans to expand distribution to New Mexico, signing with Premier Beverage for coverage throughout the state. In the statement, the Grand Rapids, Mich.-based beer company said it plans to launch product in New Mexico as early as October.
Dogfish Head’s new $5 million Rehoboth Beach brewpub project cleared its final hurdle last week, earning a site plan approval from the town’s board of commissioners. The board voted unanimously to approve a plan that will include a new restaurant, brewpub, distillery, outdoor courtyard, merchandise shop and a live music staging area.
Commons Brewery founder Michael Wright started his career in beer as more of a licensed hobbyist — a “one man show, on a one barrel system located in [my] garage,” as he describes it. “To my surprise, I was actually able to get licensed in the garage,” he told attendees during last week’s Brew Talks meetup in Portland, Ore. “What I had lacking was any sort of a plan.”
How do you deliver more beer to more people? That’s the number one question craft brewery entrepreneurs are currently wrestling with, said Karmen Olson, Craft Brew Alliance’s senior manager of emerging business. Speaking to more than 130 beer industry professionals during Wednesday night’s Brew Talks meetup, held at Providence Park in Portland, Ore., Olson provided a glimpse into CBA’s new emerging business unit, which seeks to invest in and form “strategic partnerships” with small U.S. craft breweries.
The Beer Institute has updated its voluntary marketing and advertising code in an effort to streamline how breweries and importers self-regulate the promotion of their products.