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New Belgium to Enter 40th State

New Belgium to Enter 40th State

New Belgium Brewing, which has added distribution in eight states within the last 24 months, yesterday announced it would begin shipping product to Hawaii, the 40th state in the brewery’s footprint. The company has signed an agreement with Young’s Market Company for distribution throughout the island state beginning in early 2016.

Goose Island Debuts New Four Star Pils

Goose Island Debuts New Four Star Pils

According to IRI, which tracks off-premise sales in grocery, drug, club, dollar, mass-merchandiser and military stores, the craft pilsner category has added more than 317,000 cases year-to-date (through Aug. 9). Only four other categories – IPA (3,507,963 cases), Variety (557,753 cases), Fruit/Veggie/Spiced beer (493,344 cases) and Pale Ale (349,240 cases) – have added more incremental volume in 2015. That’s significant, and no doubt one of the factors prompting Goose Island, which is owned by Anheuser-Busch InBev, to rollout its own craft take on the classic pale lager style.

Woodchuck Reveals New Core Packaging Designs

Woodchuck Reveals New Core Packaging Designs

Two months after debuting its $2 million “Why Woodchuck” advertising campaign, Vermont Hard Cider has lifted the veil on a completely redesigned set of core packages. First teased in June, the new “deconstructed” six-packs, as Vermont Hard Cider’s vice president of sales Terry Hopper describes them, feature a more stylized arch to the “Woodchuck” type and focus on the primary flavors in each of the company’s core offerings: Amber, Granny Smith Pear and Hopsation.

Last Call: Utah Brewers Cooperative Makes Cuts; Starbucks Expands Late Night Program

Last Call: Utah Brewers Cooperative Makes Cuts; Starbucks Expands Late Night Program

Three top-level employees of the Utah Brewers Cooperative, comprised of Squatters and Wasatch Beers, were laid off from the company last week, reports the Salt Lake Tribune. According to the website, the company let go of brewmaster Dan Burick, CFO Sean Boyle and national sales director George Allen as part of a restructuring initiative.

Beer Institute Names New VP of Public Affairs

Beer Institute Names New VP of Public Affairs

The Beer Institute today announced it has hired Denise Dunckel as its new vice president of public affairs. Dunckel joins the BI — which represents America’s brewers, beer importers and industry suppliers — just three months after former VP of communications, Chris Thorne, departed the organization. In a statement, McGreevy described Dunckel — who previously served as senior vice president of external affairs with Blackstone’s Invitation Homes — as a “proven leader in strategic communications.”

Ninkasi Makes East Coast Debut in New York

Ninkasi Makes East Coast Debut in New York

Starting in late September, the brewery’s beers – including Total Domination IPA and Oatis Oatmeal Stout – will be available throughout New York via a partnership with the Sheehan Family distributor network, comprised of Craft Beer Guild of New York, Union Beer Distributors, T.J. Sheehan Distributing, and Tri-Valley Beverage.

Founders Expands Distribution to New Mexico

Founders Expands Distribution to New Mexico

Founders Brewing yesterday announced plans to expand distribution to New Mexico, signing with Premier Beverage for coverage throughout the state. In the statement, the Grand Rapids, Mich.-based beer company said it plans to launch product in New Mexico as early as October.

Video: Commons Brewery Founder Michael Wright Shares Entrepreneurial Lessons at Brew Talks PDX

Video: Commons Brewery Founder Michael Wright Shares Entrepreneurial Lessons at Brew Talks PDX

Commons Brewery founder Michael Wright started his career in beer as more of a licensed hobbyist — a “one man show, on a one barrel system located in [my] garage,” as he describes it. “To my surprise, I was actually able to get licensed in the garage,” he told attendees during last week’s Brew Talks meetup in Portland, Ore. “What I had lacking was any sort of a plan.”

Video: CBA Discusses Emerging Business at Brew Talks PDX

Video: CBA Discusses Emerging Business at Brew Talks PDX

How do you deliver more beer to more people? That’s the number one question craft brewery entrepreneurs are currently wrestling with, said Karmen Olson, Craft Brew Alliance’s senior manager of emerging business. Speaking to more than 130 beer industry professionals during Wednesday night’s Brew Talks meetup, held at Providence Park in Portland, Ore., Olson provided a glimpse into CBA’s new emerging business unit, which seeks to invest in and form “strategic partnerships” with small U.S. craft breweries.