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🎙️ INSIDER’S Week in Beer: A Rap Gin Battle for Gen-Xers

🎙️ INSIDER’S Week in Beer: A Rap Gin Battle for Gen-Xers

Welcome to Brewbound’s Inside Look at the Beer Business for the week that was Saturday, May 18, 2024. Well, it seems the East Coast/West Coast rap battles of the ‘90s & 2000s have turned into … uh, gin battles here in the mid-2020s.

A Round With … Crooked Owl’s Camillia Bailey

A Round With … Crooked Owl’s Camillia Bailey

Married duo Camillia and Dave Bailey fell in love with tepache, a beverage made from fermented pineapple, while traveling in Mexico City in 2018. Fast forward to 2022, and the pair launched Crooked Owl Hard Tepache, a 5% ABV version of the beloved beverage that is “naturally probiotic,” shelf stable, gluten free and 100 calories per can.

Breaking! Gallo Makes ‘Strategic Investment’ in Montucky Cold Snacks

Breaking! Gallo Makes ‘Strategic Investment’ in Montucky Cold Snacks

Gallo is getting into the beer business via a strategic investment in Montucky Cold Snacks. The wine and spirits conglomerate that found success in recent years with spirit-based seltzer brand High Noon Sun Sips announced a partnership with the founders of the light lager brand.

Jefferies Distributor Survey: Boston Beer a ‘Buy’ on Twisted Tea Dominance, Truly ‘Stabilization’

Jefferies Distributor Survey: Boston Beer a ‘Buy’ on Twisted Tea Dominance, Truly ‘Stabilization’

Boston Beer Company emerged with a “buy” rating following the results of financial services firm Jefferies’ 11th bi-annual beer distributor survey. Jefferies equity analyst Kaumil Gajrawala cited Twisted Tea’s dominance of the flavored malt beverage (FMB) segment, and the “stabilization” of Truly Hard Seltzer trends leading to less volatility, among the reasons for the improved rating.

Sierra Nevada Promotes Ellie Preslar to CCO

Sierra Nevada Promotes Ellie Preslar to CCO

Sierra Nevada VP of sales Ellie Preslar has been promoted to chief commercial officer of the California-based craft brewery. Preslar fills the position left vacant by the retirement of Joe Whitney in October, after 17 years at Sierra Nevada.

“Unreasonable Innovation”: Tip Top Cocktails on 2024 Lineup and Strategy

“Unreasonable Innovation”: Tip Top Cocktails on 2024 Lineup and Strategy

If Tip Top Proper Cocktails had the resources, it would’ve released 11 new styles of canned cocktails this year. While they settled for about half that amount, the team still argues that constant innovation is what makes their brand the most in touch with cocktail culture—and helps a small company like theirs carve out a distinct position in a saturated category.