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Reuben’s Brews, Urban South Survey Customers on Desire to Return to Taprooms

Reuben’s Brews, Urban South Survey Customers on Desire to Return to Taprooms

As all 50 states have begun the reopening process, two more craft breweries are asking their customers how willing they are to return to brewery taprooms when on-premise sales return. Seattle’s Reuben’s Brews and New Orleans’ Urban South Brewery, which also operates a location in Houston, Texas, recently shared the results of their respective surveys.

CBA Refreshes Cisco Brewers Branding and Packaging, Beginning With 2 New Styles

CBA Refreshes Cisco Brewers Branding and Packaging, Beginning With 2 New Styles

For its second quarter-century, Cisco Brewers is debuting a new look and two new beers. The Nantucket, Massachusetts-based brand, which was acquired by Craft Brew Alliance (CBA) in 2018, has refreshed its branding and packaging with the launch of a new summer seasonal offering, Summer Rays golden ale, and a new year-round New England-style IPA,… Read more »

Nielsen: 44% of Hard Seltzer Buyers During 8 Weeks of COVID-19 are New to Seltzer

Nielsen: 44% of Hard Seltzer Buyers During 8 Weeks of COVID-19 are New to Seltzer

Hard seltzers are continuing to attract new consumers, even during the COVID-19 pandemic, according to a study conducted by market research firm Nielsen. During the eight-week period during the COVID-19 outbreak, the number of consumers buying hard seltzer nearly doubled, as 44% of hard seltzer buyers were doing so for the first time, according to the study.

Brewers Association Cancels In-Person Great American Beer Festival; Event and Competition Move Online

Brewers Association Cancels In-Person Great American Beer Festival; Event and Competition Move Online

The largest beer festival in the U.S. will not take place in-person in 2020 due to the COVID-19 outbreak. For the first time in the festival’s nearly 40-year history, the Brewers Association (BA) has canceled the 2020 edition of Great American Beer Festival, which was slated to take place September 24-26, and will instead move the event “to an immersive online experience” from October 16-17.

Brewbound Frontlines: Ecommerce Trends in Beer, FMBs & Cider

Brewbound Frontlines: Ecommerce Trends in Beer, FMBs & Cider

During this week’s Brewbound Frontlines livestreamed panel discussion at 3 p.m. ET on Thursday, May 21, we’ll discuss the pandemic’s effect on e-commerce and how brewers can optimize this channel with leaders from Rabobank, Drizly and GoPuff.