Constellation Brands and WWE this week announced a partnership to make Mexican import brand Victoria the “Official Beer of SummerSlam,” the wrestling promotion’s second largest event of the year slated for August 2021.
Constellation Brands is going Hard Knocks with its latest NFL sponsorship deal. The Los Angeles Rams and Chargers — the featured teams on this year’s edition of the HBO documentary series — have locked up multi-year partnerships with the maker of Mexican import beers.
In the latest edition of Press Clips: Boston Beer strikes Truly sponsorship deal with NHL; Great Divide sells land in Denver; March First Brewing acquires Figleaf Brewing Company; and Yuengling partners with Pink Boots Society for scholarship.
In this week’s Last Call: Stone Brewing files an injunction against MillerCoors and terminates its sponsorship deal with NOFX; the New York state Liquor Authority fines Boston Beer for unregistered products; Good City Brewing announces plans for second brewery near Milwaukee Bucks’ new arena; and more news.
Craft Brew Alliance has inked another sports sponsorship. After striking a “multi-year” deal to become the “official craft beer” of Major League Soccer’s LA Galaxy in March, CBA today announced that its Kona brand would become the “official craft beer” of the Association of Volleyball Professionals (AVP).
In this week’s edition of Last Call: Allagash begins canning; a Louisiana lawmaker yanks a bill to allow younger adults access to alcohol; and more.
Less than two weeks after Chicago’s Revolution Brewing announced a deal for a branded taproom at Guaranteed Rate Field, Anheuser-Busch-owned Goose Island, also based in the Windy City, has inked a multi-year deal to become the “official craft beer” of the Chicago White Sox.
A pair of beer brands have inked sponsorship agreements with Major League Soccer’s LA Galaxy. Craft Brew Alliance today announced a “multi-year partnership” with the Galaxy for its Kona brand to become the club’s official craft beer. Specific financial terms of the sponsorship were not disclosed.