The college football season kicked off last weekend and will go into full throttle this Labor Day weekend. For those watching at home, Boston Beer Company’s Twisted Tea will be heavily featured this weekend and throughout the season. Boston Beer’s playbook for Twisted Tea includes a 360-degree marketing “Tea Drop” campaign, with new 15- and 30-second TV spots that will be featured across the major networks airing college football games.
Denver’s Great Divide Brewing Company rolled out a brand refresh last week that gives the 28-year-old craft brewery’s 12 oz. 6-packs a more unified look on store shelves, founder Brian Dunn told Brewbound.
PepsiCo CEO Ramon Laguarta was asked just one question about the carbonated soft drink maker’s plans in the beverage alcohol space, during the company’s Q1 2022 earnings call Tuesday.
Duvel USA is making changes to its organizational structure and sales regions in an effort to “improve focus and execution,” Duvel USA EVP of sales and marketing Bobby Dykstra wrote today in a note to the company’s wholesalers.
In Deschutes’ home state, Fresh Squeezed is just its fourth best-selling brand, trailing Mirror Pond, Black Butte, and its seasonal program, according to VP of sales and marketing Neal Stewart. And that presents both a unique challenge and an opportunity.
Just in time for Saturday’s college football kickoff, Deschutes Brewery has signed a multi-year deal to become the “Official Craft Beer of the Pac-12 Conference.”
Anheuser-Busch touted the successful first-week performance of its hard seltzer collaboration with rap star Travis Scott, Cacti Agave Spiked Seltzer, which sold out in many brick-and-mortar stores within 24 hours and online within 12 hours.
Industry veterans Ethan Stienstra and Dan Kiefer today officially launched their next endeavor, Ahead of the Curve Strategy, a Denver-based consulting firm that aims to apply their big brand knowledge to smaller craft breweries and beverage alcohol producers.
Anheuser-Busch InBev will invest $1 billion over the next two years in its U.S. facilities, with part of the investment directed at improving its hard seltzer production capabilities.
The first major beer drinking occasion of the year is less than a week away as nearly 100 million viewers are expected to tune into Super Bowl LV between the Kansas City Chiefs and the Tampa Bay Buccaneers on February 7. How big is the Super Bowl for the industry? “It is still a big deal for Q1 volumes and is a big jump compared to other weeks in Q1,” National Beer Wholesalers Association chief economist Lester Jones said.
Anheuser-Busch InBev will use some of its 4 minutes of Super Bowl ad time to push one of its big hard seltzer bets of the year: Bud Light Seltzer Lemonade.
Your Cousin from Boston is going to the Super Bowl. Boston Beer Company is investing in a Super Bowl spot that will run during the big game on February 7 in the New York and Boston markets to help boost the reincarnation of its New England IPA brand as Wicked Hazy.
