Sales and Marketing

The Beer Institute (BI) has updated its Advertising and Marketing Code, including new guidelines on social media marketing and advertising placement standards.

Sierra Nevada leadership shared highlights of its year so far, revealed its sales and marketing strategy for 2024 and provided an update on its Can Do Innovation Center during last week’s meeting with wholesalers.

Beer will be the alcoholic beverage of choice for consumers planning to imbibe while watching Super Bowl LVII, according to market research firm Numerator, which shared the results of a consumer survey conducted from January 25-31.

Things just got a little easier for New Jersey craft breweries planning to play the remaining games of the NFL season in their taprooms.

More than three years after taking a majority stake in Michigan’s Founders Brewing Company, Spanish brewer Mahou San Miguel is formally integrating Founders, Avery Brewing and Mahou Imports into a new platform, Mahou USA.

Fast-growing non-alcoholic beer maker Athletic Brewing Company will make its largest investment ever to support its “Give Dry a Try” campaign and boost the company during “Dry January.”

The college football season kicked off last weekend and will go into full throttle this Labor Day weekend. For those watching at home, Boston Beer Company’s Twisted Tea will be heavily featured this weekend and throughout the season. Boston Beer’s playbook for Twisted Tea includes a 360-degree marketing “Tea Drop” campaign, with new 15- and 30-second TV spots that will be featured across the major networks airing college football games.

Denver’s Great Divide Brewing Company rolled out a brand refresh last week that gives the 28-year-old craft brewery’s 12 oz. 6-packs a more unified look on store shelves, founder Brian Dunn told Brewbound.

PepsiCo CEO Ramon Laguarta was asked just one question about the carbonated soft drink maker’s plans in the beverage alcohol space, during the company’s Q1 2022 earnings call Tuesday.

Duvel USA is making changes to its organizational structure and sales regions in an effort to “improve focus and execution,” Duvel USA EVP of sales and marketing Bobby Dykstra wrote today in a note to the company’s wholesalers.

In Deschutes’ home state, Fresh Squeezed is just its fourth best-selling brand, trailing Mirror Pond, Black Butte, and its seasonal program, according to VP of sales and marketing Neal Stewart. And that presents both a unique challenge and an opportunity.

Just in time for Saturday’s college football kickoff, Deschutes Brewery has signed a multi-year deal to become the “Official Craft Beer of the Pac-12 Conference.”

YouTube will no longer accept advertising on its masthead space for alcoholic beverages, gambling, prescription drugs, and political ads.

Anheuser-Busch touted the successful first-week performance of its hard seltzer collaboration with rap star Travis Scott, Cacti Agave Spiked Seltzer, which sold out in many brick-and-mortar stores within 24 hours and online within 12 hours.