Sales and Marketing

Your Cousin from Boston is going to the Super Bowl. Boston Beer Company is investing in a Super Bowl spot that will run during the big game on February 7 in the New York and Boston markets to help boost the reincarnation of its New England IPA brand as Wicked Hazy.

Former Revolution Brewing chief commercial officer Donn Bichsel Jr. has launched 3 Tier Beverages, a Chicago-based sales and marketing consulting firm. He describes his new role as a “fractional director of sales and marketing” who can offer nearly two decades of professional experience after working at some of the world’s largest beer makers.