Sales and Marketing

Anheuser-Busch is dipping into Bud Light’s past for the light beer brand’s 2021 Super Bowl ad.

The first major beer drinking occasion of the year is less than a week away as nearly 100 million viewers are expected to tune into Super Bowl LV between the Kansas City Chiefs and the Tampa Bay Buccaneers on February 7. How big is the Super Bowl for the industry? “It is still a big deal for Q1 volumes and is a big jump compared to other weeks in Q1,” National Beer Wholesalers Association chief economist Lester Jones said.

Anheuser-Busch InBev will use some of its 4 minutes of Super Bowl ad time to push one of its big hard seltzer bets of the year: Bud Light Seltzer Lemonade.

Your Cousin from Boston is going to the Super Bowl. Boston Beer Company is investing in a Super Bowl spot that will run during the big game on February 7 in the New York and Boston markets to help boost the reincarnation of its New England IPA brand as Wicked Hazy.

Former Revolution Brewing chief commercial officer Donn Bichsel Jr. has launched 3 Tier Beverages, a Chicago-based sales and marketing consulting firm. He describes his new role as a “fractional director of sales and marketing” who can offer nearly two decades of professional experience after working at some of the world’s largest beer makers.