RTD Cocktails

RTD Growth Not Slowing, Causing ‘Alarming Downturn’ in FMBs

RTD Growth Not Slowing, Causing ‘Alarming Downturn’ in FMBs

“Flavored alcohol” across categories has become a lonely bright spot for the bev-alc industry, which is finding itself particularly pessimistic in 2025, according to the latest monthly report from Bump Williams of Bump Williams Consulting (BWC).

How Dillon’s is Combatting Gin Naysayers With ‘Bartender Quality’ Canned Craft Cocktails

How Dillon’s is Combatting Gin Naysayers With ‘Bartender Quality’ Canned Craft Cocktails

When Geoff Dillon founded Dillon’s Small Batch Distillers in 2012, he wanted to make whiskey and other bottled craft spirits, inspired by the natural surroundings of the distillery’s backyard in Niagara (Ontario, Canada). Thirteen years later, Dillon’s gin- and vodka-based 5% ABV canned cocktails (RTDs) are what’s leading the way.

SipMargs Lands $3M, Influencer Alix Earle For Revamp

SipMargs Lands $3M, Influencer Alix Earle For Revamp

SipMARGS, a ready-to-drink (RTD) sparkling margarita brand has revamped its liquid and landed $3 million from new investors, including powerhouse social media influencer Alix Earle.

Barrel One and Kraft Heinz Partner on Crystal Light Vodka Refreshers

Barrel One and Kraft Heinz Partner on Crystal Light Vodka Refreshers

Crystal Light Vodka Refreshers are rolling out to 10 states this month. A collaboration between Kraft Heinz and Harpoon maker Barrel One Collective, the 3.8% ABV vodka-based seltzer has 77 calories per 12 oz. serving, making it “the lowest-calorie ready-to-drink [RTD] cocktail on the market,” according to a press release.

Brown-Forman Guidance Upbeat Despite Tariffs

Brown-Forman Guidance Upbeat Despite Tariffs

Brown-Forman maintained its annual forecast even as it weathers flat whiskey sales and prepares for the impact of tariffs, the company announced in its Q3 FY25 financials release and earnings call.

IWSR: RTDs Poised to Grow +6% Through 2028

IWSR: RTDs Poised to Grow +6% Through 2028

Spirits-based ready-to-drink (RTD) canned cocktails are projected to grow at a +6% compound annual growth rate (CAGR) in the U.S. through 2028, according to market research firm IWSR.

FX Matt Acquires RTD Mimosa Maker Ohza

FX Matt Acquires RTD Mimosa Maker Ohza

Ready-to-drink (RTD) mimosa and sangria producer Ohza has been acquired by FX Matt, the companies announced today. The acquisition brings a wine-based offering to FX Matt’s growing stable of RTD and beyond beer brands, which includes McKenzie’s Hard Cider, ‘Merican Mule spirits-based RTDs and Right Coast Spirits vodka- and tequila-based RTDs.

How Gin & Juice Aims to Leverage Snoop and Dr. Dre For A Gin Revival

How Gin & Juice Aims to Leverage Snoop and Dr. Dre For A Gin Revival

Ready-to-drink products have built their brands around different cocktails: Some are sessionable seltzers or old classics, others are obscure cocktails that haven’t yet hit mainstream. But Gin & Juice By Dre and Snoop, so far, is the only one that has emerged from a ’90s rap anthem.