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The latest CGA by NIQ report captures a U.S. on-premise landscape in flux — one where value and versatility are driving growth, even as premium tiers feel the squeeze.
Just like the Kansas City Chiefs, draft beer also took an L in Super Bowl LIX. Draft beer volume declined -4.6% nationwide on Super Bowl Sunday, according to on-premise insights firm BeerBoard.
While consumers were optimistic about their Dry January plans in December, those plans quickly changed for some, according to the latest report from CGA, the on-premise arm of market research firm NIQ.
Brewbound asked retailers, distributors and data analysts which trends they’re watching and why at the start of 2025. From non-alcoholic (NA) adult beverages and imports to draft and on-premise shifts, here are the trends our respondents will be tracking this year.
As many drinkers take a break from craft beer and other alcoholic beverages in January, craft breweries such as Notch are using the month and its lighter traffic to close taprooms temporarily as they undertake renovation projects.
Brewery and beverage incubator Pilot Project celebrated its fifth anniversary in August, and is now setting its sights beyond Chicago and Milwaukee, toward becoming a nationally recognized name.
Chicago-based Funkytown Brewery’s mission is to bring more people into craft beer. Now it’s creating a physical space to be the homestead of that mission. Funkytown has made a deal to acquire a building near the United Center that the Black-owned craft brewery plans to transform into a taproom and beer garden.
Draft beer recorded its third consecutive year-over-year (YoY) volume decline on Thanksgiving Eve, according to on-premise, draft-centric data firm BeerBoard.
Draft beer considerably outperforms package in on-premise outlets that offer both options, according to a report released today by Draftline Technologies and CGA, the on-premise arm of market research firm NIQ.
Breweries in the Mecklenburgs both old and new are uniting to deliver a black beer for Black Friday. Charlotte-based Olde Mecklenburg Brewery (OMB) today announced its first-ever international collaboration with Störtebeker Braumanufaktur, a craft brewery in the German state of Mecklenburg-Vorpommern.
Constellation EVP and beer division president Jim Sabia shed light on the company’s 2025 strategies last week during Beer Marketer’s Insights’ annual fall seminar in New York City. Here are some of the highlights from the conversation.
The on-premise channel – including bars, restaurants, event venues and more – is primed to provide growth for beer. The key for suppliers and distributors to capitalize on that opportunity is to understand what retail operators are prioritizing, including profitability and efficiency, according to Levy Restaurants director of beverage analytics and strategy Scott Brown and BeerBoard chief strategy officer Brandy Rand.
The upcoming holiday season gives consumers an excuse to celebrate in bars and restaurants, and could give the on-premise a welcome boost as 2024 comes to a close, according to CGA, the on-premise arm of market research firm NIQ.