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In the December 2025 Brewbound Quarterly On-Premise Report, NIQ data reveals a market where growth is increasingly concentrated in specific outlets, formats, and styles, while once-reliable channels quietly lose ground.
The latest CGA by NIQ report captures a U.S. on-premise landscape in flux — one where value and versatility are driving growth, even as premium tiers feel the squeeze.
In this exclusive report curated for Brewbound Insiders, find out where drinkers are going, what they’re choosing, and how beer is holding its ground.
U.S. adult non-alc (ANA) sales may be closing in on the $1 billion mark, but many bars – including some of the country’s upper echelon – aren’t on board yet with slanging zero-proof cocktails.
The On Premise universe grew in December, particularly driven by openings of Casual dining outlets, which were the most common venue type.
March Madness did indeed extend March Sadness (readers of Brewbound’s weekend newsletter will get the reference). Draft volume during the opening weekend of the NCAA men’s and women’s basketball tournaments declined -5.8% compared to the same weekend in 2024, according to on-premise data firm BeerBoard, which reviewed nationwide sales during the March 20-23, 2025, weekend and compared to March 21-24, 2024.
Beer has gained bev-alc dollar share at bars, restaurants and venues, taking from wine and spirits, according to the latest report from CGA, NIQ’s on-premise data arm. For the 52-week period ending January 25, beer accounted for 40.1% of all dollars spent in the on-premise channel, a +0.3 percentage point increase year-over-year (YoY). Ready-to-drink (RTD) canned cocktails increased dollar share +0.4 percentage points, to 1.2% of total bev-alc dollars.
TailGate Brewery founder and owner Wesley Keegan does not advise that other brewers mimic his Nashville-based brewery’s portfolio strategy, simply because it doesn’t make much sense. Throughout TailGate’s decade in operation, its flagship offerings have been a peanut butter milk stout and an orange wheat beer, neither of which were created with the goal of becoming the brewery’s lead style.
St. Patrick’s Day weekend wasn’t necessarily lucky for purveyors of draft beer, according to on-premise data firm BeerBoard, which published its annual recap of bev-alc performance at bars and restaurants during the holiday.
One of the latest signs that craft beer has entered a new era: Patrons of storied brewpub chains Gordon Biersch and Rock Bottom can now order domestic lagers produced by the world’s largest breweries.
Despite inflationary concerns, consumers continue to spend money in the on-premise, according to a recent report from the Bank of America Institute.
Just like the Kansas City Chiefs, draft beer also took an L in Super Bowl LIX. Draft beer volume declined -4.6% nationwide on Super Bowl Sunday, according to on-premise insights firm BeerBoard.
While consumers were optimistic about their Dry January plans in December, those plans quickly changed for some, according to the latest report from CGA, the on-premise arm of market research firm NIQ.
Brewbound asked retailers, distributors and data analysts which trends they’re watching and why at the start of 2025. From non-alcoholic (NA) adult beverages and imports to draft and on-premise shifts, here are the trends our respondents will be tracking this year.
As many drinkers take a break from craft beer and other alcoholic beverages in January, craft breweries such as Notch are using the month and its lighter traffic to close taprooms temporarily as they undertake renovation projects.
Brewery and beverage incubator Pilot Project celebrated its fifth anniversary in August, and is now setting its sights beyond Chicago and Milwaukee, toward becoming a nationally recognized name.
Chicago-based Funkytown Brewery’s mission is to bring more people into craft beer. Now it’s creating a physical space to be the homestead of that mission. Funkytown has made a deal to acquire a building near the United Center that the Black-owned craft brewery plans to transform into a taproom and beer garden.
