On-Premise and At-The-Brewery Trends

Read the latest beer industry news relating to brewery operations, taproom updates, openings, and closings. Stay up-to-date on new beer ventures and taproom openings and learn about the challenges leading to shutdowns.

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CGA: Labor Day On-Premise Velocity -10% vs. 2024; Drink-Led Outlets Find Growth

CGA: Labor Day On-Premise Velocity -10% vs. 2024; Drink-Led Outlets Find Growth

This year’s lackluster Labor Day was not exclusive to the off-premise, according to the latest report from CGA, the on-premise arm of market research firm NIQ. Sales velocity at bars and restaurants declined 10% on Labor Day (Monday, September 1) compared to the holiday in 2024 (Monday, September 2).

BeerBoard: Beer Fumbles NFL Opening Weekend 2025; Draft -7%, Package -8%

BeerBoard: Beer Fumbles NFL Opening Weekend 2025; Draft -7%, Package -8%

The return of professional football didn’t result in a boost to on-premise beer trends, contrary to years past. Opening weekend of the 2025 NFL season (September 4-7) led to high-single-digit declines in both draft beer (-7.3%) and packaged products (-8.3%) compared to 2024 opening weekend (September 5-8), according to on-premise tech and insights firm BeerBoard.

The Zero Proof Playbook: How Upscale Bars Are Approaching Adult Non-Alc

The Zero Proof Playbook: How Upscale Bars Are Approaching Adult Non-Alc

Ordering a zero-proof option at a bar or restaurant can mean anything from a soda to a non-alc beer, but how are some of the country’s buzziest bars experimenting with non-alc options? We asked the creators behind the menus of three buzzy bars and restaurants: hotspot Bar Benjamin in Los Angeles, the Tao Group’s Crane Club in New York, and Michelin-starred Esmé in Chicago.

CGA & Draftline Reveal Demographics of the Draft Beer Drinker

CGA & Draftline Reveal Demographics of the Draft Beer Drinker

Who drinks draft beer these days? The draft beer drinker is an older white man who is “relatively affluent” and spends around $201 monthly on dining and drinking in on-premise outlets, according to the latest “On Premise Draft Opportunity” report from CGA and Draftline Technologies.

CGA: Total Beer Losing Share On-Premise; Imports, Domestic Premium and Below Premium Bucking Trend

CGA: Total Beer Losing Share On-Premise; Imports, Domestic Premium and Below Premium Bucking Trend

Beer is starting to lose share of bev-alc dollar sales in the on-premise, according to a recent report by CGA, the on-premise arm of market research firm NIQ. In the last 52 weeks (L52W, ending June 14), beer claimed 39.5% share of total bev-alc dollar sales in NIQ-tracked on-premise channels, marking a 0.3 percentage point decline year-over-year (YoY).