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In the December 2025 Brewbound Quarterly On-Premise Report, NIQ data reveals a market where growth is increasingly concentrated in specific outlets, formats, and styles, while once-reliable channels quietly lose ground.
The latest CGA by NIQ report captures a U.S. on-premise landscape in flux — one where value and versatility are driving growth, even as premium tiers feel the squeeze.
Consumers continue to flock to the on-premise, despite economic uncertainty, according to the latest report from CGA, the on-premise arm of market research firm NIQ.
An auction of the production equipment at Smuttynose Brewery’s Hampton, New Hampshire facility is set to open October 8, according to a New Mill Capital listing.
This year’s lackluster Labor Day was not exclusive to the off-premise, according to the latest report from CGA, the on-premise arm of market research firm NIQ. Sales velocity at bars and restaurants declined 10% on Labor Day (Monday, September 1) compared to the holiday in 2024 (Monday, September 2).
Draft beer remains the dominating sales driver for taprooms, but breweries may need to expand their menus (and hours) if they want consumers to keep coming back, according to a new report from the Brewers Association (BA), citing taproom point-of-sale data from Arryved.
Mid-Atlantic brewpub chain Iron Hill Brewery has closed three locations, the company announced Wednesday in a press release. One of the shuttered locations was Iron Hill’s flagship brewpub in Newark, Delaware, its first location.
Selling “more moderation” is as tricky as it sounds according to the founders of Bar Nuda, a Mexican-inspired drinks pop-up and Los Angeles’s first completely adult non-alc (ANA) experience.
The return of professional football didn’t result in a boost to on-premise beer trends, contrary to years past. Opening weekend of the 2025 NFL season (September 4-7) led to high-single-digit declines in both draft beer (-7.3%) and packaged products (-8.3%) compared to 2024 opening weekend (September 5-8), according to on-premise tech and insights firm BeerBoard.
Other Half Brewing is used to large growth targets, posting double-digit volume growth nearly every year since its inception in 2014, according to data from the Brewers Association (BA).
Crane Brewing (Raytown, Missouri), has closed after 11 years. In its early days, the brewery built its name on the homebrew and beer fest circuit with namesake Michael Crane’s sour ales and magenta-hued beet beer.
Ordering a zero-proof option at a bar or restaurant can mean anything from a soda to a non-alc beer, but how are some of the country’s buzziest bars experimenting with non-alc options? We asked the creators behind the menus of three buzzy bars and restaurants: hotspot Bar Benjamin in Los Angeles, the Tao Group’s Crane Club in New York, and Michelin-starred Esmé in Chicago.
Who drinks draft beer these days? The draft beer drinker is an older white man who is “relatively affluent” and spends around $201 monthly on dining and drinking in on-premise outlets, according to the latest “On Premise Draft Opportunity” report from CGA and Draftline Technologies.
When long-time regulars pine for Icarus Brewing’s original location, founder and owner Jason Goldstein reminds them the good old days weren’t always so good.
Monday Night Brewing (Atlanta, Georgia) will open a new 7,400 sq. ft. indoor taproom and 17,000 sq. ft. outdoor space called The Grove in Atlanta’s West Midtown neighborhood on Saturday, August 23, Eater reported.
Beer is starting to lose share of bev-alc dollar sales in the on-premise, according to a recent report by CGA, the on-premise arm of market research firm NIQ. In the last 52 weeks (L52W, ending June 14), beer claimed 39.5% share of total bev-alc dollar sales in NIQ-tracked on-premise channels, marking a 0.3 percentage point decline year-over-year (YoY).