In the December 2025 Brewbound Quarterly On-Premise Report, NIQ data reveals a market where growth is increasingly concentrated in specific outlets, formats, and styles, while once-reliable channels quietly lose ground.
The latest CGA by NIQ report captures a U.S. on-premise landscape in flux — one where value and versatility are driving growth, even as premium tiers feel the squeeze.
In this exclusive report curated for Brewbound Insiders, find out where drinkers are going, what they’re choosing, and how beer is holding its ground.
St. Patrick’s Day weekend wasn’t necessarily lucky for purveyors of draft beer, according to on-premise data firm BeerBoard, which published its annual recap of bev-alc performance at bars and restaurants during the holiday.
One of the latest signs that craft beer has entered a new era: Patrons of storied brewpub chains Gordon Biersch and Rock Bottom can now order domestic lagers produced by the world’s largest breweries.
Just like the Kansas City Chiefs, draft beer also took an L in Super Bowl LIX. Draft beer volume declined -4.6% nationwide on Super Bowl Sunday, according to on-premise insights firm BeerBoard.
Brewbound asked retailers, distributors and data analysts which trends they’re watching and why at the start of 2025. From non-alcoholic (NA) adult beverages and imports to draft and on-premise shifts, here are the trends our respondents will be tracking this year.
Draft beer recorded its third consecutive year-over-year (YoY) volume decline on Thanksgiving Eve, according to on-premise, draft-centric data firm BeerBoard.
Draft beer considerably outperforms package in on-premise outlets that offer both options, according to a report released today by Draftline Technologies and CGA, the on-premise arm of market research firm NIQ.
Constellation EVP and beer division president Jim Sabia shed light on the company’s 2025 strategies last week during Beer Marketer’s Insights’ annual fall seminar in New York City. Here are some of the highlights from the conversation.
The on-premise channel – including bars, restaurants, event venues and more – is primed to provide growth for beer. The key for suppliers and distributors to capitalize on that opportunity is to understand what retail operators are prioritizing, including profitability and efficiency, according to Levy Restaurants director of beverage analytics and strategy Scott Brown and BeerBoard chief strategy officer Brandy Rand.
The upcoming holiday season gives consumers an excuse to celebrate in bars and restaurants, and could give the on-premise a welcome boost as 2024 comes to a close, according to CGA, the on-premise arm of market research firm NIQ.
Consumer spending on food and beverages away from home continues to account for the majority of food and beverage costs, National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones said during the trade organization’s Annual Convention last week in San Diego.
While the majority of the beer category has been unable to find year-over-year (YoY) growth in off-premise in recent scans, the on-premise is looking more positive and could provide more growth opportunities for the category.
Despite industry scan trends, Firestone Walker believes “the American craft beer industry is as strong as ever.” The Duvel-owned California craft brewery is focused on its core beer brands in 2025, and believes those brands can satisfy both classic craft beer consumers and new drinkers, leadership detailed Monday in a virtual presentation for wholesale partners.
Draft beer reclaimed the volume lost during last year’s National Football League (NFL) opening weekend (September 5-8), according to on-premise data firm BeerBoard.
More than one-third (38%) of consumers plan to visit on-premise establishments for Labor Day (September 2), according to CGA, the on-premise arm of market research firm NIQ.
