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Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.

Additional Content

Circana: Craft Slips into Decline in March After 2 Months of Growth; Grocery Losses Offset C-Store Gains

Circana: Craft Slips into Decline in March After 2 Months of Growth; Grocery Losses Offset C-Store Gains

Craft’s off-premise trends turned negative in March after two months of positive dollar sales, according to the latest monthly report from market research firm Circana. Year-to-date (YTD) through March 22, the segment recorded declines in dollar sales (-0.3%) and volume (-2.1%) at Circana-tracked multi-outlet grocery, mass retail and convenience stores (MULO+C).

Why Perceived Value Matters More Than Pricing in the On-Premise

Why Perceived Value Matters More Than Pricing in the On-Premise

Perceived value is reality when it comes to beverage-alcohol sales in HMSHost’s more than 1,000 dining venues located in around 80 airports across the U.S., Tyler Pitman, SVP of concept development, brand partnerships and adult beverage shared earlier this month during Constellation Brands’ Gold Network Summit.

Circana December Report: Craft Grocery Losses Ease; C-Store Gains Accelerate

Circana December Report: Craft Grocery Losses Ease; C-Store Gains Accelerate

December sales reversed trends in different directions – mostly positive – among the top 30 craft brands tracked by market research firm Circana. While overall craft sales were squarely in the red in the multi-outlet grocery, mass retail and convenience stores (MULO+C) and grocery channel last month, the segment eked out growth in the convenience channel in both dollar sales (+3.7%) and volume (+1.8%) for the four-week period (L4W) ending December 28.

Circana Weekly Scans: Off-Premise Beer Sales ‘Building Momentum’

Circana Weekly Scans: Off-Premise Beer Sales ‘Building Momentum’

A few major beer category brands are clearly on the nice list this year. In his latest weekly report (data ending December 14), Circana EVP of BevAl Scott Scanlon noted that Constellation Bands’ Modelo returned to growth thanks to “perhaps a bit of holiday magic delivering early.”

Total Wine CEO Troy Rice Steps Down

Total Wine CEO Troy Rice Steps Down

Total Wine & More CEO Troy Rice has resigned from the top job at the national beverage-alcohol retailer, he announced on LinkedIn today.

Amazon Moves Whole Foods Leadership In-House

Amazon Moves Whole Foods Leadership In-House

Almost exactly eight years since acquiring Whole Foods Market, Amazon is on the verge of restructuring the natural grocery chain’s leadership.

Stone IPA Sources Growth in Grocery, On-Premise Chains

Stone IPA Sources Growth in Grocery, On-Premise Chains

Large-format packs and key menu features are putting wind into Stone IPA’s sails. Stone IPA has recorded double-digit depletions growth at on-premise chains outside its home market in the 6-month period ending March 31, according to VIP data the brewery shared with Brewbound.

Numerator: Beer Tops Memorial Day Weekend Shopping Lists

Numerator: Beer Tops Memorial Day Weekend Shopping Lists

Beer is the drink of choice for nearly three-quarters of consumers planning to buy bev-alc products for their Memorial Day weekend celebrations, according to insights firm Numerator.