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Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.

Additional Content

Father’s Day, World Cup Help Bev-Alc Sales Return to Growth; Spirits, Wine Offset Beer Declines

Father’s Day, World Cup Help Bev-Alc Sales Return to Growth; Spirits, Wine Offset Beer Declines

Total beverage-alcohol dollar sales turned positive year-over-year [YoY] (+0.8%) and week-over-week [WoW] (+1.7%) in the week ending June 21, according to the latest weekly report from market research firm Circana. Off-premise dollar sales reached $1.542 billion during the week, which featured several drinking-centric occasions, including Father’s Day celebrations and nearly two weeks of World Cup play. Volume, measured in case sales, declined 1.9%.

Craft Negative Trends Stabilize in June; Grocery Continues to Offset C-Store Gains, Per Circana Monthly Report

Craft Negative Trends Stabilize in June; Grocery Continues to Offset C-Store Gains, Per Circana Monthly Report

Craft dollar sales declines stabilized to start the summer selling season after a period of worsening trends. In the four-week period (L4W) ending June 14, craft dollar sales declined 4.6% year-over-year (YoY) at multi-outlet grocery, mass retail and convenience stores (MULO+C) tracked by market research firm Circana. This marked no change in momentum from Circana’s previous monthly report (data ending May 17), which itself reflected a doubling of dollar sales declines compared to the prior period (-2.3% YoY L4W through April 19).

Circana: Sales Weaken for Most Top 25 Vendors in L4W; Sierra Nevada, Athletic Buck Trends

Circana: Sales Weaken for Most Top 25 Vendors in L4W; Sierra Nevada, Athletic Buck Trends

Trends worsened through mid-April for the majority of the 25 largest beer category vendors at off-premise retailers, according to market research firm Circana. Total beer recorded dollar sales gains of 0.9%, while volume, measured in case sales, declined 0.7%, year-to-date (YTD) through April 19 at multi-outlet grocery, mass retail and convenience stores (MULO+C). In the last four weeks (L4W), those metrics decelerated to +0.1% in dollar sales and -1.4% in volume.

Circana: Craft Shines in April C-Store Scans; Grocery Declines Persist

Circana: Craft Shines in April C-Store Scans; Grocery Declines Persist

The convenience channel remained a lone bright spot for craft in the latest monthly report from market research firm Circana. Year-to-date (YTD) through April 19, craft dollar sales at c-stores increased 3.2%, while volume, measured in case sales, increased 0.9%.

BERO Lands in Walmart, Kroger and Publix Stores Nationwide

BERO Lands in Walmart, Kroger and Publix Stores Nationwide

Non-alcoholic (NA) beer brand BERO has secured placements at major off-premise retailers, giving it nationwide presence at brick-and-mortar stores. BERO, which was co-founded by A-list actor Tom Holland and CEO John Herman, has rolled out at Kroger, Publix and Walmart, the company announced. “These expansions represent an exciting moment for BERO and the category as… Read more »

Minnesota Grants Target 72 Licenses for Expanded THC Sales

Minnesota Grants Target 72 Licenses for Expanded THC Sales

THC drinks will have an expanded potential retail set in Minnesota. Despite an existential timeline ticking on the category’s future, beverage retailers continue to add intoxicating hemp drinks to store shelves. Target is the latest to go deeper in the set…at least in its home state.

Circana: Craft Slips into Decline in March After 2 Months of Growth; Grocery Losses Offset C-Store Gains

Circana: Craft Slips into Decline in March After 2 Months of Growth; Grocery Losses Offset C-Store Gains

Craft’s off-premise trends turned negative in March after two months of positive dollar sales, according to the latest monthly report from market research firm Circana. Year-to-date (YTD) through March 22, the segment recorded declines in dollar sales (-0.3%) and volume (-2.1%) at Circana-tracked multi-outlet grocery, mass retail and convenience stores (MULO+C).

Why Perceived Value Matters More Than Pricing in the On-Premise

Why Perceived Value Matters More Than Pricing in the On-Premise

Perceived value is reality when it comes to beverage-alcohol sales in HMSHost’s more than 1,000 dining venues located in around 80 airports across the U.S., Tyler Pitman, SVP of concept development, brand partnerships and adult beverage shared earlier this month during Constellation Brands’ Gold Network Summit.