Non-Alcoholic

Featured Non-Alcoholic Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.

Additional Content

Tilray’s Breckenridge Distillery Launches NA Spirits

Tilray’s Breckenridge Distillery Launches NA Spirits

Canadian cannabis giant and U.S. craft beer platform Tilray Brands is at it again. The company’s Colorado-based Breckenridge Distillery announced Thursday the launch of Mock One, a collection of non-alcoholic (NA) spirits.

How Cheeky Cocktails Is Finding Its Fit in a Shifting Beverage Market

How Cheeky Cocktails Is Finding Its Fit in a Shifting Beverage Market

Mixers sit at an odd place in the ever-evolving beverage industry. Last year, sales in mixers fell alongside a rise in adult non-alc (ANA) sales. In turn, mixer brands have positioned themselves as elevated zero-proof options and cocktail ingredients – some have even tried their luck in the ready-to-drink (RTD) aisle.

New Non-Alc Alternatives Debut At Summer Fancy Foods

New Non-Alc Alternatives Debut At Summer Fancy Foods

A handful of adult non-alcoholic (ANA) beverages came to the Specialty Food Association’s Summer Fancy Food Show this week to introduce themselves to the category and show off new product innovation in the growing alcohol-free RTD set.

3 Up 3 Down: NA On the Rise Across Off- and On-Premise; High ABV Losing Steam

3 Up 3 Down: NA On the Rise Across Off- and On-Premise; High ABV Losing Steam

Editor’s Note: 3 Up, 3 Down with 3 Tier Beverages is a quarterly insights series available exclusively to Brewbound Insiders, via the Chicago-headquartered, bev-alc-focused consulting and data firm. In this latest installment of 3 Up, 3 Down, 3 Tier consultant Danelle Kosmal analyzes data trends in flavor-forward bev-alc, high ABV offerings, pricing and more.

Sapporo Eyes C-Stores, On-Premise to Build on Grocery Momentum

Sapporo Eyes C-Stores, On-Premise to Build on Grocery Momentum

With wind in its sails from accelerating grocery sales, Sapporo has set its sights on multi-channel expansion. The 149-year-old brand has been invigorated in recent years as Sapporo-Stone, the combined entity born from the former’s acquisition of the latter in 2022, takes shape.

Campari America Enters Non-Alc Market with Crodino Spritz

Campari America Enters Non-Alc Market with Crodino Spritz

Campari America is building on its spritzing success to pursue another trend: adult non-alc (ANA). The Italian spirits group announced today it is bringing Crodino, a zero-proof ready-to-serve spritz, to the U.S. as its first Stateside foray into the growing category.

Rhinegeist Enters NA Beer Space with Ghost Haze & Pils, Adds Cincy Light Lime

Rhinegeist Enters NA Beer Space with Ghost Haze & Pils, Adds Cincy Light Lime

Rhinegeist is ghosting alcohol. The Cincinnati craft brewery will add its first non-alcoholic (NA) beer to its portfolio later this summer. Ghost is an “affiliated brand” that plays on the “geist” name, meaning ghost or spirit, Rhinegeist CEO Adam Bankovich told Brewbound. The NA beer is one of two big portfolio additions for Rhinegeist this year, with Cincy Light’s first line extension, Cincy Light Lime (4.2% ABV), rolling out now on draft.