From the screen to the cooler, actors Tom Holland and Robert Downey, Jr. are bringing their respective beverage startups together for a limited edition collaboration: BERO Coffee Draught and Happy Eternal Hoptimist ground coffee.
Holland, co-founder of non-alc beer brand BERO, and Downey, co-founder of coffee maker Happy, are perhaps best known for their co-starring roles in the Marvel Cinematic Universe films. As the Iron Man and Spider-Man stars both work to help establish their respective beverage ventures in the market, the collaboration was seen as a natural next step to boost awareness.
“My friendship with Tom stems from mutual support and respect, and this partnership is exactly that — sharing what we love and creating quality products in tandem,” Downey said in a press release.
“This is the kind of collaboration you can only do with a friend,” Holland added. “Robert knows coffee better than anyone, and we wanted to bring that same level of care to a beer that celebrates what both our brands stand for: quality, craft, and a premium experience in every sip.”
Bero x Happy Coffee Draught features “rich espresso and roasted coffee aromas that greet you on the nose,” “velvety layers of dark chocolate and toasted malt balanced by a hint of caramel sweetness,” and is “nitrogen-driped with a cascading pour, and an incredible creaminess and a true-to-style stout mouthfeel,” CEO and co-founder John Herman wrote on LinkedIn.
At Happy, the Eternal Hoptimist ground coffee SKU is made with 100% arabica coffee beans from Brazil and Colombia and is “inspired by the hops” from BERO’s products.
The limited release is available in 6- and 12-packs at Target, and on Bero’s website, which also offers it in 18- and 24-packs. In addition, fans can buy the From AM to PM Set, a bundle featuring a 12 oz. package of Eternal Hoptimist ground coffee and a 6-pack of Coffee Draught for $25.