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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
Allagash Brewing is opening up its playbook in 2025 to hit key growth areas within craft. The Portland, Maine-based craft brewery’s lineup for next year includes the addition of Allagash Lager and Hazy IPA to the company’s year-round lineup, as well as a year-round variety pack that will be available across the company’s Northeast footprint.
San Diego-headquartered JuneShine is adding another product line to its expanding portfolio, but the latest addition is outside of the beverage-alcohol realm. The maker of hard kombucha, spirits-based canned cocktails and light lagers will expand its repertoire with non-alcoholic (NA) kombucha under the JuneShine brand.
Duvel Moortgat-owned Firestone Walker is staying in the beer category in 2025, and believes beer can still speak to consumer needs – even the consumers who “don’t know they like beer yet.”
Party punch maker BeatBox hosted its first national sales meeting in Houston, which had the feel of a Meow Wolf, with a faux convenience store decked out in neon, a trippy giant mushroom-covered hard tea garden, a Las Vegas-themed area with casino games, a lab for new innovations with “scientists” that looked strikingly like Rick of Rick and Morty Adult Swim fame and the usual presentations about the coming year.
While many annual business plans over the next couple months will likely include fourth-category innovations, Sierra Nevada is focused on continuing to innovate with “beer-flavored beer.”
Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.
Hulk Hogan is getting into the beer business, lending his name and image to Real American Beer, a new light lager brand that launched Thursday at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida.
Schilling Cider has no plans to jump on the hard tea train, but the Pacific Northwest cidery still plans to meet similar consumer demand with its latest product launch: Schilling Hard Lemonade.
Firestone Walker is the latest top craft player to enter the non-alcoholic (NA) beer space by leveraging the brand equity of its biggest brand. 8ZERO5 blonde, an NA version of the Duvel Moortgat-owned craft brewery’s 805 flagship, will only be available in its home state of California following Labor Day.
Tilray Brands has a busy slate of new products set to hit retail in the coming weeks and months. U.S. beer division president Ty Gilmore and new CMO Prinz Pinakatt shared details on the new products with Brewbound.
Deschutes Brewery is betting big on non-alcoholic (NA) beer. The Bend, Oregon-headquartered craft brewery announced today the national launch of Fresh Squeezed NA IPA, an offshoot of its flagship alcoholic IPA offering.
Blake’s Beverage Co. is looking to be a leader in not just hard cider, but all “fruit-forward fourth category innovation,” founder and CEO Andrew Blake told Brewbound.
Seattle-based craft soda producer Jones Soda Co. is crossing over into beverage-alcohol with the launch of Spiked Jones Hard Craft Soda, announced Wednesday.
The “Internet Daddy” has found his beach. Pedro Pascal, star of The Mandalorian and The Last of Us, is the new lead brand ambassador for Corona.
