Stay informed on the competition in the beer industry with daily reporting on new product launches, beer releases, and collaborations. Discover the latest beer and beverage-alcohol products from innovative line expansions and seasonal SKUs to key brewery collaborations that drive consumer interest and market growth.
Brewery Database
If you have a new brewery or product, add it to our Brewbound brewery database.
Submit News
Are you launching a new product? Submit your news.
With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
California-based JuneShine Brands has spent the last seven years expanding its bev-alc portfolio from only hard kombucha, to now spirits-based canned cocktails, an American light lager and flavored malt beverages (FMBs).
Launched in 2021, Darnell Smith’s THC-infused non-alcoholic (NA) spirit brand MXXN (pronounced “moon”) has had the distinction — or disadvantage, depending on your perspective — of being ahead of the curve on not one but two beverage trends. Now that consumers have caught up, he’s ready.
Teamsters’ strike at Breakthru spreads to six more states; Voodoo Ranger and Malört collab on Roulette IPA release; Intuition Ale Works available for turnkey sale; G4 Kegs pauses imports; consumer spending dips in May; and Constellation data shows Hispanic consumers’ pullback from dining out.
Anheuser-Busch InBev (A-B) has revealed its new energy drink line Phorm Energy, as the beer giant seeks to make its presence felt in a category that has become increasingly important, and unstable, to beer distributors in recent years. Using the tagline “We do the Work,” Phorm Energy aims to deliver “energy, hydration and focus” through a zero-sugar, four-SKU line of 16 oz cans in four flavors.
It started with a simple bag of grain. Later, that grain was processed into chips. But the fun really ramped up when West African food company Yolélé turned fonio, a niche “miracle grain” that the brand has made its hero ingredient, into a limited-edition beer.
There’s a big change coming to this year’s Bourbon County Brand Stout (BCBS) release: It’s getting smaller. Goose Island will package Original BCBS in 4-packs of 10 oz. bottles.
Rhinegeist is ghosting alcohol. The Cincinnati craft brewery will add its first non-alcoholic (NA) beer to its portfolio later this summer. Ghost is an “affiliated brand” that plays on the “geist” name, meaning ghost or spirit, Rhinegeist CEO Adam Bankovich told Brewbound. The NA beer is one of two big portfolio additions for Rhinegeist this year, with Cincy Light’s first line extension, Cincy Light Lime (4.2% ABV), rolling out now on draft.
Sierra Nevada’s Big Little Thing IPA is getting a second act. The imperial IPA has been reformulated as a juicy hazy IPA with the ABV amped up to 9.5% from 9%. Although Big Little Thing has been a top-30 craft brand in off-premise scans, the brand’s trends have trended down since 2023.
Adult beverage consumers can now party like Willie Nelson. The country music star and his wellness enterprise partner Long Play, Inc. have partnered with California-based bev-alc maker JuneShine Brands to launch Willie’s Remedy+, a non-alcoholic (NA), intoxicating hemp-based “social tonic.”
The hard tea segment operates similarly to soda, with one or two leading national players, and a handful of regional winners. With that analogy, and Boston Beer Company’s Twisted Tea equating to a Coke or Pepsi, California-based hard tea maker Jiant believes it can be hard tea’s Olipop – a flavor-forward, ingredient-focused functional brand that connects with new and lapsed consumers.
Boston Beer Company is set to roll out a pair of new beyond beer offerings this spring, as the company reshuffles its portfolio.
Actress and singer Hailee Steinfeld is the latest celebrity seeking to make a splash in the crowded ready-to-drink cocktail space, announcing today the launch of Angel Margarita in partnership with Jordi Zindel and Rodrigo Hernandez of Premium Beers Group.
Bump Williams Consulting’s (BWC) theme for 2024: “Crossover canned flavor.” The firm analyzed the top 100 brand families across beer, wine and spirits based on year-to-date (YTD) dollar sales in NIQ off-premise scans (ending December 21), and identified the top performers in three categories: momentum, magnitude and innovation.
After 18 months of learning about the U.S. bev-alc market, California-based hard kombucha brand Mate Maker is ready to expand its portfolio and its distribution, and wants consumers to come along for the ride.
