New Products

Stay informed on the competition in the beer industry with daily reporting on new product launches, beer releases, and collaborations. Discover the latest beer and beverage-alcohol products from innovative line expansions and seasonal SKUs to key brewery collaborations that drive consumer interest and market growth.

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Featured New Products Content

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.

‘95% of New Brands Fail’ – How to Be the Other 5%

‘95% of New Brands Fail’ – How to Be the Other 5%

Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.

Additional Content

California Breweries Collaborate on 10 Beers for SF Beer Week

Independent craft breweries throughout the greater SF and Monterey Bay Areas are joining forces to create ten special beers in the spirit of local community and cooperation, and to celebrate the 10th SF Beer Week, February 9-18. The beers will debut at the SF Beer Week Opening Gala, Friday, February 9, at Pier 35 in SF — one of the very few places all ten will be poured.

Catawba Brewing Releases Belgian Triple Ale and Peanut Butter Chocolate Stout

MORGANTON, N.C. — Catawba Brewing Co. releases two new additions to their Specialty Series – both slated for 5-state distribution – with a Double-Release Party on Black Friday, November 24 at all locations. Keeping with Belgian tradition, LD’s Belgian Tripel (10.0% ABV) is named for a particular demonic spirit – in this case, the Pyatt… Read more »

MadTree Launches Canned Luna Lux White IPA

MadTree Brewing is launching a new seasonal canned beer, Luna Lux white IPA, next week to complement Thundersnow and other traditional dark winter beers.

Second Self Beer Brings Back Olde Oyl

Atlanta craft brewery Second Self Beer Co. will release Olde Oyl (11% ABV, 65 IBU), a Russian Imperial Oatmeal Coffee Stout, on November 24th.

Upland Brewing Releases Crimson and Prim Sour Ales

Crimson and Prim will be available in all of Upland’s distribution areas by mid-November, including new markets Texas, Michigan, South Carolina, and Oklahoma.

Drekker Brewing to Release Whisper Scream IPA

Drekker Brewing is releasing Whisper Scream, a Nordic Farmhouse IPA brewed with a traditional Scandinavian ingredient, on Friday, November 17th.