New Products

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Featured New Products Content

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.

‘95% of New Brands Fail’ – How to Be the Other 5%

‘95% of New Brands Fail’ – How to Be the Other 5%

Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.

Additional Content

Ecliptic + Russian River Pinot Noir Barrel-Aged Belgian-Style Golden Ale Coming this October

Ecliptic Brewing is excited to launch their next Cosmic Collaboration: Ecliptic + Russian River Pinot Noir Barrel-Aged Belgian-Style Golden Ale. Due to release October 22nd in 500ml bottles and draft, the original beer was brewed in 2019 with Santa Rosa’s Russian River Brewing Company as part of Ecliptic’s “5 Years/5 Beers” series.

Boston Beer’s Annual Brunch Focuses on Samuel Adams, Dogfish Head Non-Alc Beers

Boston Beer’s Annual Brunch Focuses on Samuel Adams, Dogfish Head Non-Alc Beers

Boston Beer Company’s annual Great American Beer Festival brunch this year was, of course, physically distant. It was also less boozy than previous years. The latter point was on purpose. Among Boston Beer’s big innovations for 2021 are Samuel Adams Just the Haze IPA and Dogfish Head Lemon Quest, both non-alcoholic offerings.

Boulevard Brewing to Finish 2020 in the Black, Push to Make Quirk a Top 10 National Hard Seltzer Begins

Boulevard Brewing to Finish 2020 in the Black, Push to Make Quirk a Top 10 National Hard Seltzer Begins

The month of August was Boulevard Brewing Company’s “single best month ever,” even with the the company’s on-premise business cut in half, Duvel USA president Jeff Krum told Brewbound. In August, Boulevard shipped 19,000 barrels of product, which Duvel USA VP of sales Bobby Dykstra said was tied for the company’s biggest volume month ever, “but in revenue, blew past any month in our history.”

Anheuser-Busch to Launch Michelob Ultra Organic Seltzer in 2021

Anheuser-Busch to Launch Michelob Ultra Organic Seltzer in 2021

Anheuser-Busch InBev is cashing in on the popularity of its Michelob Ultra beer brand and launching Michelob Ultra Organic Seltzer, expanding its core portfolio to six hard seltzers, the company announced today.

503 Distilling Announces Partnership with The Sons of Smokey

Local craft distillery 503 Distilling has announced a partnership with The Sons of Smokey, a 501c3 charity that focuses on trail cleanup across the U.S. in conjunction with The Gambler 500 Rally.

Harpoon to Pulse Dunkin’ Donuts Mix Pack Due to Can Crunch

Harpoon to Pulse Dunkin’ Donuts Mix Pack Due to Can Crunch

After a well-received launch, Harpoon Brewery will stagger sales of its seasonal collaboration variety pack with Dunkin’ Donuts, due to a short supply of cans. “Demand for this package has significantly exceeded expectations,” Dan Kenary, CEO of Harpoon’s parent company, Mass. Bay Brewing Company, told Brewbound.