New Products

A peach on a beach, packed in a bag in a box. Not a Dr. Seuss couplet, but the latest collaboration from non-profit organization Beer Kulture, which teamed up with Belgian-inspired, Longmont, Colorado-based Primitive Beer. Peach on a Beach is a spontaneously fermented ale aged in bourbon barrels on Colorado peaches and Tahitian vanilla beans packaged in Primitive’s signature bag-in-box.

Just in time for “Dry January,” Brooklyn Brewery will launch the next offering within its fast-growing non-alcoholic beer line Special Effects. The New York craft brewery today officially announced the addition of an IPA to the Special Effects portfolio to go along with Hoppy Amber.

The CANarchy Brewery Collective has forged its first non-alcoholic beverage partnership. The craft brewery rollup announced today a master distribution agreement with Revitalyte, a recovery beverage sold in convenience and liquor stores that is targeted to those seeking a remedy for hangovers and athletes looking for a recovery drink.

Elysian Brewing will try to rocket flagship Space Dust IPA to another stratosphere in 2021. The Anheuser-Busch InBev-owned, Seattle-headquartered craft brewery’s goal is to make fast-growing Space Dust the nation’s top selling IPA.

Goose Island is getting into the lemonade flavor game — but not with a hard seltzer. The Anheuser-Busch InBev-owned, Chicago-headquartered craft brewery will release a line extension of its flagship 312 Urban Wheat Ale this coming spring, with 312 Lemonade Shandy.

There won’t be a pilgrimage to Sonoma County for Russian River’s Pliny the Younger in 2021. Russian River Brewing Company announced Sunday that the onsite portion of its annual Pliny the Younger release in 2021 would be canceled due to the COVID-19 pandemic.

Portland, Maine-headquartered Allagash Brewing Company’s innovation pipeline will keep flowing in 2021 with a new year-round golden ale and a punched up limited release rotation. Several of the new offerings have come through Allagash’s pilot program, which sources ideas from employees throughout the organization.

Hard seltzer segment leader Mark Anthony Brands today announced plans to launch White Claw Hard Seltzer Iced Tea “in response to tens of thousands of passionate consumer requests for new flavors.”

After seeing the land around them burn with regularity, the team at Santa Rosa, California-based HenHouse Brewing decided to launch a collaborative fundraising beer with a clear call to action for drinkers to call their lawmakers and urge them to vote for the Green New Deal.

Forget product, price, promotion, and all that. For Molson Coors Beverage Company, 2020 has been defined by three words that start with the letter P: persistence, perseverance and progress, CEO Gavin Hattersley said during the company’s third quarter earnings call today.

The Boston Beer Company has lofty goals for 2021. The company expects all of its brands — Samuel Adams, Dogfish Head, Truly Hard Seltzer, Twisted Tea and Angry Orchard cider — to grow next year. In a conversation with Brewbound, Boston Beer Company CEO Dave Burwick explained that the company will launch several new products… Read more »

An alcohol-free version of Guinness, called Guinness 0.0, will launch in Great Britain and Ireland on October 26 — and the product will come to four markets in the United States in 2021.