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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
Today, the independent, family-owned makers of the iconic Shiner Bock Beer, announce the limited release of a new Berries & Cream brew, in celebration of a viral trend sweeping social media.
Von Ebert Brewing, winner of the 2021 Oregon Beer Awards’ Medium Size Brewery of the Year, and Breakside Brewery, winner of the 2021 Oregon Beer Awards’ Large Brewery of the Year, will release a new beer brewed to commemorate the wedding anniversary of two of their brewers on Friday, December 3.
Founders Brewing Co. has announced their final Mothership Series beer for the year, Blushing Claus. A festive take on Blushing Padre, this raspberry Belgian ale was aged in tequila barrels before being hit with enough cranberries and orange zest to make any mouth feel merry this holiday season.
The Brewers Collective West (BC West) — the western division of Anheuser-Busch InBev’s (A-B) craft business unit — will continue to focus on innovation as it transforms into more of a “beverage company” in 2022, Christine Perich, general manager of BC West, detailed to Brewbound.
When Death & Co. opened its first bar in 2006, it rapidly established itself as one of the premiere names in the modern craft cocktail movement through its innovative approach to creating new drinks. Now, the company is hoping to do the same in the emerging RTD cocktail category with its first retail consumer product: a line of canned libations, which launched this month.
After a one-year hiatus due to the pandemic, Russian River Brewing Company is reviving its in-person Pliny the Younger celebration in February 2022. “The entire RRBC team missed seeing our many repeat and first-time visitors from around the world this past year after cancelling the in-person release due to COVID,” the company wrote on its… Read more »
Allagash Brewing Company is continuing its focus on packaged products in 2022, led by its core brands, the Portland, Maine-headquartered craft brewery’s leadership team said during a press briefing Thursday.
Escondido, California-based Stone Brewing is headed into 2022 with a renewed focus on its core brands, led by its Buena brand family, CEO Maria Stipp told Brewbound.