New Products

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Featured New Products Content

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.

‘95% of New Brands Fail’ – How to Be the Other 5%

‘95% of New Brands Fail’ – How to Be the Other 5%

Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.

Additional Content

A-B Brewers Collective West GM Christine Perich Details 2022 Focus and Innovation

A-B Brewers Collective West GM Christine Perich Details 2022 Focus and Innovation

The Brewers Collective West (BC West) — the western division of Anheuser-Busch InBev’s (A-B) craft business unit — will continue to focus on innovation as it transforms into more of a “beverage company” in 2022, Christine Perich, general manager of BC West, detailed to Brewbound.

Death & Co. Makes First CPG Play with RTD Cocktail Launch

Death & Co. Makes First CPG Play with RTD Cocktail Launch

When Death & Co. opened its first bar in 2006, it rapidly established itself as one of the premiere names in the modern craft cocktail movement through its innovative approach to creating new drinks. Now, the company is hoping to do the same in the emerging RTD cocktail category with its first retail consumer product: a line of canned libations, which launched this month.

Russian River to Host Pliny the Younger 2022 Release In-Person

Russian River to Host Pliny the Younger 2022 Release In-Person

After a one-year hiatus due to the pandemic, Russian River Brewing Company is reviving its in-person Pliny the Younger celebration in February 2022. “The entire RRBC team missed seeing our many repeat and first-time visitors from around the world this past year after cancelling the in-person release due to COVID,” the company wrote on its… Read more »