Stay informed on the competition in the beer industry with daily reporting on new product launches, beer releases, and collaborations. Discover the latest beer and beverage-alcohol products from innovative line expansions and seasonal SKUs to key brewery collaborations that drive consumer interest and market growth.
Brewery Database
If you have a new brewery or product, add it to our Brewbound brewery database.
Submit News
Are you launching a new product? Submit your news.
With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
Founders Brewing Company, new CEO Elton Andres Knight told Brewbound the company will focus on core innovations in 2022 and continue to build upon the company culture initiatives that the Grand Rapids, Michigan-headquartered craft brewery established over the last two years.
Hard MTN Dew – the partnership project between Boston Beer Company and PepsiCo Beverages – launched in three states this week: Florida, Iowa and Tennessee.
Portland’s Ecliptic Brewing has partnered with Seattle’s Reuben’s Brews to collaborate on a beer, launching at the end of February. Ecliptic + Reuben’s CRI-STAR IPA is a mashup of Ecliptic Starburst IPA and Rueben’s Crikey IPA, as part of Ecliptic’s Cosmic Collaboration Series, coming in 16-ounce can four-packs and draft.
Firestone Walker today introduced Hopnosis IPA—the culmination of the brewery’s 15-year quest to master the West Coast IPA style. Brewed with Mosaic Cryo Hops®, Hopnosis is a seamless, aromatic and explosively tropical IPA.
Mass. Bay Brewing Co. will look to the Harpoon League brand family — including Rec. League hazy pale ale and Big League hazy double IPA — to drive growth in 2022.
Boston Beer Company founder and chairman Jim Koch discussed the future of core beer and his company’s fourth category offerings – including the forthcoming Hard Mtn Dew collaboration with PepsiCo – during Beer Business Daily’s annual Beer Industry Summit earlier this week.
The makers of Shiner Bock believe they’ve developed an IPA-centric line capable of being a national contender with other legacy craft brewers such as New Belgium (Voodoo Ranger) and Sierra Nevada (Hazy Little Thing).
The fourth flavor of Boston Beer Company and PepsiCo Beverages’ Hard MTN Dew will be Baja Blast.
Cincinnati, Ohio-based MadTree Brewing has changed distribution partners in its home state from Cavalier Distributing to the Molson Coors distribution network of Stagnaro Distributing, Superior Beverage Group, Bonbright Distributors and NWO Beverage Co.
Springfield, Massachusetts-based White Lion Brewing has signed a licensing agreement with retired NBA player and UMass Amherst alumnus Marcus Camby to release the first of several collaborative beers.
Santa Rosa, California-based Russian River Brewing Company’s annual in-person Pliny the Younger release has been postponed, following a spike in COVID-19 cases.
“Bigger is better” is the motto this year for Asheville, North Carolina-based Hi-Wire Brewing, and they have the cans to back it up.
Cincinnati-based Rhinegeist Brewery nearly recovered to pre-COVID-19 levels in 2021, increasing sales +6% year-over-year, VP of Sales Matt Steinke told Brewbound.
Energy drink maker Monster’s interest in the beverage alcohol space hasn’t faded — at least if the company’s job listings are a clue to its ambitions. Financial services firm Jefferies web sleuthed several job posts over the last year that point to Monster “prudently building expertise in the alc space.”
