New Products

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Featured New Products Content

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.

‘95% of New Brands Fail’ – How to Be the Other 5%

‘95% of New Brands Fail’ – How to Be the Other 5%

Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.

Additional Content

Constellation Brands Goes for Gold in 2023 with Modelo Oro National Launch

Constellation Brands Goes for Gold in 2023 with Modelo Oro National Launch

After a successful trial, Constellation Brands will expand its Modelo line extension Oro nationwide in March 2023, the company announced. Modelo Oro – a lower-calorie, lower-carbohydrate light beer intended to appeal to drinkers looking for better-for-them options – was one of several innovation productions Constellation introduced this spring for simultaneous test launches in various markets.

Former Atwater Brewery Owner Mark Rieth Launches FÜL Beverage Non-Alc Line

Former Atwater Brewery Owner Mark Rieth Launches FÜL Beverage Non-Alc Line

Two and a half years after selling Detroit-based Atwater Brewing to Molson Coors and seven months following his exit from the brewery, Mark Rieth is diving back into the beverage industry with FÜL Beverage, a family of non-alcoholic beers and functional drinks.

Switchback Brewing Co. Releases 5.9% Zaboo Hazy IPA

Switchback Brewing Co. announces the release of Zaboo, a brand new 5.9% hazy IPA, available in 16oz can 4-packs and in 12oz can 12-packs and on draft at local bars and restaurants. New England’s first 100% employee-owned brewery, adds Zaboo to its line-up of 100% naturally conditioned beers. 

Allagash Brewing Emerges From Pandemic Better Positioned for Future

Allagash Brewing Emerges From Pandemic Better Positioned for Future

Two years removed from the pandemic’s interruptions in business and regular life, Allagash — the 23rd largest Brewers Association-defined craft brewery by volume (and 32nd largest brewery in the U.S. overall) — is well-positioned heading into the summer.