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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
Another soda company is testing the beverage-alcohol market – this time with the world’s largest beer manufacturer. Novamex, the maker of Mexican soda brand Jarritos, is partnering with Anheuser-Busch InBev (A-B) to launch Cantaritos Hard Sodas in California and Texas markets next spring.
Traditional beer is expected to decline -2% in the next five years, Boston Beer founder and chairman Jim Koch told wholesalers Tuesday during the company’s annual business plan meeting with northeastern wholesalers. “We say a prayer for the big brewers because they’re the ones that really build the trucks that we can then fill out, but I think the reality is it will probably not grow in the lifetime of the people in this room,” he said.
Boston Beer Company is expanding its ready-to-drink canned cocktail portfolio with the addition of Loma Vista Tequila Soda, the company’s first tequila-based RTD.
San Diego-based JuneShine – a hard kombucha and ready-to-drink canned cocktail (RTD) maker – is on track to produce more than one million cases (about 72,580 barrels) in 2022.
Many new beverage-alcohol products on display at the National Association of Convenience Stores (NACS) trade show earlier this month in Las Vegas “[f]ocused on premiumization, convenience, betterment and enhanced flavor profiles,” according to Goldman Sachs senior equity research analyst Bonnie Herzog.
Heineken USA is going for silver in January 2023. The U.S. subsidiary of the Dutch brewing giant will roll out its newest innovation in Q1: Heineken Silver, which checks in at 95 calories, 3.2 grams of carbohydrates and 4% ABV.
The Beast Unleashed, the first product born from Monster Beverage and CANarchy Craft Brewery Collective’s merger, will roar to life in January 2023.
PepsiCo and FIFCO USA have struck a licensing agreement to allow the latter to produce a hard iced tea using the Lipton brand, which will roll out next year through Pepsi’s Blue Cloud Distribution.
The Yellowstone universe has expanded into the cold boxes and warm shelves of Texas – with more states to follow – in the form of craft beers and ranch waters from 6666 Grit & Glory. The products are the result of a collaboration between Yellowstone creator Taylor Sheridan, 101 Studios CEO and producer David Glasser and beverage incubator L.A. Libations.
Jared Welch, co-founder and production manager of Southern Grist Brewing Co., doesn’t like to back down from a “brewing challenge.” So when the Nashville brewery was approached by Franklin, Tennessee-headquartered Hardee’s to turn the fast food giant’s biscuits into beer, Welch was ready and willing.
Great Lakes® Brewing Co. (GLBC) announces the return of Blackout Stout Imperial Stout to its 2022 seasonal portfolio.
Allagash Brewing Company has resisted the urge to jump on the IPA trend for quite some time – at least within its core lineup – with growth driven by the success of its flagship Allagash White Belgian-style witbier.
Blake’s Hard Cider has invested in a new production facility in Wolcott, New York – a $9 million project to support demand for the Michigan-based cidery’s offerings.
Unlike most craft breweries whose businesses thrive in the spring and summer months, Great Lakes Brewing Company’s sales pick up in the second half of the year. CEO Mark King and COO Steven Pauwels said they’re preparing for a big fall and winter driven by seasonal releases Oktoberfest and Christmas Ale.
