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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
Boston-based Harpoon Brewery launched its first non-alcoholic beer Tuesday: Open League non-alc hazy IPA.
Threes Brewing has just released Incredulous Laughter, an oak-aged Biere de Miele brewed with buckwheat honey. This is the first bottling of this beer, formerly a draft-only offering at their flagship Brooklyn bar.
One year after its launch, the joint venture between Boston Beer Company and Beam Suntory revealed a third product: Twisted Tea Sweet Tea Whiskey. Hard MTN Dew – a collaboration between Boston Beer and PepsiCo – rolled out to Las Vegas retailers this week after a regulatory standoff with the Nevada Department of Taxation.
Monster Beverage Company confirmed its long-rumored entrance into beverage alcohol during its Q2 2022 earnings call on Thursday, announcing that Monster Beast Unleashed, a four-SKU line of flavored malt beverages (6% ABV) will launch in late Q4 2022 with the goal of being nationally distributed by the end of 2023.
Bourbon County Stout, Goose Island’s annual release of limited-edition barrel-aged stout variants, will turn 30 this November.
After a successful trial, Constellation Brands will expand its Modelo line extension Oro nationwide in March 2023, the company announced. Modelo Oro – a lower-calorie, lower-carbohydrate light beer intended to appeal to drinkers looking for better-for-them options – was one of several innovation productions Constellation introduced this spring for simultaneous test launches in various markets.
Flying Embers, a Ojai, California-based hard kombucha and hard seltzer-maker, continues to explore “fourth category” beverage alcohol.
Two and a half years after selling Detroit-based Atwater Brewing to Molson Coors and seven months following his exit from the brewery, Mark Rieth is diving back into the beverage industry with FÜL Beverage, a family of non-alcoholic beers and functional drinks.
Switchback Brewing Co. announces the release of Zaboo, a brand new 5.9% hazy IPA, available in 16oz can 4-packs and in 12oz can 12-packs and on draft at local bars and restaurants. New England’s first 100% employee-owned brewery, adds Zaboo to its line-up of 100% naturally conditioned beers.
Night Shift Brewing is spreading its wings this summer with the addition of three new Owl’s Nest beer gardens in the Greater Boston area, opening throughout June.
New Belgium has completed several upgrades at its LEED-certified production brewery in Asheville, North Carolina, including the addition of a large solar installation, the company announced today.
Two months after launching its Disorderly TeaHouse sparkling tea at retail, Lagunitas Brewing Company is rolling out a variety pack with a new flavor — Peach Slice — that begins shipping this week with plans to hit retail shelves in early June.
Before consuming a can of hard cider from Downeast Cider House, you have to commit a cardinal sin in beer: shake the can.
Los Angeles-based Calidad Beer, known for its Mexican-inspired lager, launched its first brand extension today: Agua Fresca, a line of hard seltzers.
