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Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.

Molson Coors FY24 Shipments -6.4%, Depletions -3.4%; Expect Low-Single-Digit Growth in 2025

Molson Coors FY24 Shipments -6.4%, Depletions -3.4%; Expect Low-Single-Digit Growth in 2025

Molson Coors Beverage Company’s overall business remained in the red as the company closed its 2024 fiscal year. However, the fourth quarter showed improvement over the double-digit declines reported in Q3, and leadership is confident the company can return to growth in 2025, according to Molson Coors’ earnings call today with investors and analysts.

Additional Content

Beer Summit Takeaways: A-B CEO Previews Bud Light Next; Digital Marketing Opportunities on Facebook, Instagram; Lots of Seltzer Talk

Beer Summit Takeaways: A-B CEO Previews Bud Light Next; Digital Marketing Opportunities on Facebook, Instagram; Lots of Seltzer Talk

Anheuser-Busch InBev North American zone CEO Brendan Whitworth shared updates from across the company’s portfolio, distribution network and e-commerce platforms. Nearly a year after Diageo’s acquisition of Far West Spirits LLC, the maker of Lone River Ranch Water, Diageo Beer Company president Nuno Teles and Lone River founder and CEO Katie Beal Brown discussed the brand’s growth under the spirits giant’s guidance.

Molson Coors, Coca-Cola Announce Simply Spiked As Next Release

Molson Coors, Coca-Cola Announce Simply Spiked As Next Release

Coca-Cola’s interest in beverage alcohol continues to expand with today’s announcement of Simply Spiked Lemonade, a new line of fermented sugar cane-based alcoholic drinks developed through the soda giant’s partnership with Molson Coors Beverage Company.

After Pace-Setting First Year, ZOA Aims Higher

After Pace-Setting First Year, ZOA Aims Higher

For the past half-decade or so, Dwayne “The Rock” Johnson has broken box office and social media records on his way to becoming the “Most Likable Person in the World.” It turns out he can make a pretty good energy drink, too. First announced last January and launched in March, ZOA has broadly managed to… Read more »

Beer Marketer’s Insights’ 50 Years in Beer: Volume Flattens, Suppliers Grow, Brands Shrink

Beer Marketer’s Insights’ 50 Years in Beer: Volume Flattens, Suppliers Grow, Brands Shrink

After decades of steady increases, the U.S. beer industry’s volume has plateaued for the last 10 years, Beer Marketer’s Insights senior editor Christopher Shepard reported during the trade publication’s seminar last week. “In the 1970s, U.S. beer volume grew by almost 50% — 56 million barrels,” he said. “That’s almost two-thirds of the growth between 1970 and 2020, [and it] happened in 10 years right at the beginning.”

New Belgium, Diageo, Molson Coors Leaders Discuss Brand Building, Premiumization

New Belgium, Diageo, Molson Coors Leaders Discuss Brand Building, Premiumization

The Voodoo Ranger franchise now accounts for 65% of New Belgium’s business. CEO Steve Fechheimer again highlighted the shift in the Fort Collins, Colorado-headquartered craft brewery’s priorities during the National Beer Wholesalers Association’s (NBWA) annual meeting last week.

Molson Coors-Backed CBD Brand Veryvell Expands Across Country

Molson Coors-Backed CBD Brand Veryvell Expands Across Country

Truss CBD USA, a joint venture by Molson Coors Beverage Company and cannabis products maker HEXO USA, announced today plans to expand its Veryvell brand of CBD beverages across the country following its launch in the Colorado market last year.

Blue Moon Releases Moon Haze Hazy Juicy Pale Ale

Blue Moon Releases Moon Haze Hazy Juicy Pale Ale

Moon Haze Hazy Juicy Pale Ale is rolling out this week as the second major innovation play in two years from the Molson Coors-owned craft brewery, following last year’s introduction of Light Sky Citrus Wheat.